- Apr 17, 2008
Beijing '08 Preview: Roewe 550 unveiled, and it's impressive
Every now and then, you have to eat crow. This is one of those times. Early spy shots of the Roewe 550 had me thinking it was nothing special -- and far from beautiful. Subsequent spy shots cast it in a better light, and now, with the release of official images of the final car, it's clear that this is a big deal for the Chinese automaker. The headlamps still seem a little weird -- they're sort of shaped like old telephone receivers -- but the whole package is well done and attractive inside and out.
The interior gives off the Euro-modern luxury feel of a BMW, with a wide, hooded IP that houses a nifty looking gauge cluster and the to-be-expected nav/multimedia screen. Outside, it's got a sleek, attractive profile that you'd expect to see coming from a premium European or Japanese automaker, but probably not China. So much for that. This is a very nice-looking car, period. Now, assuming it can handle a crash without turning into one of the death traps from a Saw film, it would seem that Roewe's got something really good here. We'll follow up when the big unveiling takes place in Beijing.
[Source: Auto Sina]