• 31
Click image for photo gallery

Every now and then, you have to eat crow. This is one of those times. Early spy shots of the Roewe 550 had me thinking it was nothing special -- and far from beautiful. Subsequent spy shots cast it in a better light, and now, with the release of official images of the final car, it's clear that this is a big deal for the Chinese automaker. The headlamps still seem a little weird -- they're sort of shaped like old telephone receivers -- but the whole package is well done and attractive inside and out.

Roewe 550 interiorThe interior gives off the Euro-modern luxury feel of a BMW, with a wide, hooded IP that houses a nifty looking gauge cluster and the to-be-expected nav/multimedia screen. Outside, it's got a sleek, attractive profile that you'd expect to see coming from a premium European or Japanese automaker, but probably not China. So much for that. This is a very nice-looking car, period. Now, assuming it can handle a crash without turning into one of the death traps from a Saw film, it would seem that Roewe's got something really good here. We'll follow up when the big unveiling takes place in Beijing.

[Source: Auto Sina]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 7 Years Ago
      *All* cars look good in high-gloss airbrushed manfacturer pics. Still, I didn't expect so see such a sophisticated interior design. It's stylish, even by Euro-market standards.

      Struggling automakers the world over should be very afraid. It won't happen in this decade, or the next, but eventually, China will become a force to be reckoned with in this industry. The economics make it inevitable.
      • 7 Years Ago
      The interior is VERY well done. Impressed.
      • 7 Years Ago
      I'm looking at this car, and I'm very impressed. However, does anyone else see the very strange connection between the architecture of its interior compared to the architecture of the old Rover SD1? Coincidence? Perhaps.

      Well done though, nice car
      • 7 Years Ago
      looks impressive. this time they've got a properly designed and made car.

      like you said, I hope it'll pass EuroNcap with at least 4 stars...
      • 7 Years Ago
      I wonder how much lead is in that interior :-
        • 7 Years Ago
        Not enough for Kurt Cobain.
      • 7 Years Ago
      I said it last time, and I'll say it again; this looks like the best car to come out of China. Ever. Other companies should be taking notice, especially the American ones, as they don't want to go down the same road as when the Japanese came.
      • 7 Years Ago
      how big is this car? I'm guessing it's about the size of a Toyota Camry (or slightly smaller).
        • 7 Years Ago
        I think it's fairly small, from some of the spy shots I've seen.
      • 7 Years Ago
      It's a great car, because it's a Rover/Ricardo project (the Rover 45 substitute) that Ricardo finished for the chinese (I think SAIC bought part of the british engineering company, in fact).

      It's a Rover project, british in every sense, with a Roewe badge and chinese construction. ;)
        • 7 Years Ago
        I'm not trying to say that Rover was great or having a surge of Euro-Centrism:

        It's well known the project was developed by Ricardo from head to toe (SAIC even bought the company for that purpose), and it's well known that this project is the one Rover planned to substitute the 45 with.

        I'm OK if you don't want to credit Ricardo (where legimitamy due) for the Roewe 550, but these are the facts: not hunches or anti-euro obcessions... :s

        Here's the state of Rover's RDX60 Saloon project in 2003/2004:
        • 7 Years Ago
        While the mechanicals are definitely Rover, I wouldn't really give credit for the design or interior to the British. Come on, just give credit where it's legitimately due for once, enough with the Euro-centric egoism. If Rover was so great they wouldn't have gone belly-up.
      • 7 Years Ago
      Looks like the Citroen C5:

      Who's design came out first?

      Looks a lot better than the mass market Chinese VW though... is this because VW are making a car for China, while Roewe are making a car for the World?
      • 7 Years Ago
      so if they are spelling that Roewe, is that actually pronounced "Low" in English?
        • 7 Years Ago
        No, that'll be "row-wei." Believe it or not, the "r" sound exists in Chinese.

        This 550 looks good in a modern British sort of way. It would be a good replacement for the now defunct Rover 45.
      • 7 Years Ago
      Well, this car is way safer than American cars. It's got 6 Advanced airbags, ABS (of course), super high strength steel construction, advanced crumple zones, Advanced "pop out" prevension, the perfect comination of 8 systems (TPMS, EBA, SCA, BBS, TCES, RAS, LDWA, ESA,) and lots of more!
      • 7 Years Ago
      You're thinking of the Chrysler Sebring, but since it is Chinese now, it is "impressive."
        • 7 Years Ago
        This is already head and shoulders above the Sebring, style wise.

        Mind you, I also think the Sebring is one of the ugliest cars on the road today...

        I'm sure quality will be an issue, but automakers discount Chinese offerings at their own peril, especially in the next decade.
    • Load More Comments