• Mar 10, 2008
Click above for more high-res pics of the 2008 BMW M3 Coupe

We've been getting reports from all over that the 2008 BMW M3 Coupe has begun to arrive in U.S. dealerships. Dealers, however, have also begun taking advantage of the high interest in these Bavarian über coupes by marking up the price. Since we couldn't just take everyone's word for the extreme mark ups, we had to wait until someone surfaced with proof, which came today. Dragtimes.com is hosting an image of a brand spanking new M3 sitting in an unidentified California dealer at Century West BMW in North Hollywood with a window sticker displaying the car's $70,720 MSRP plus a $30,000 mark up. The extra monies demanded by the dealer is labeled as a "Dealer Market Adjustment" on the window sticker, which makes it seem like a special options package with heated seats and an extra cup holder. Rather, it's the reality that this dealer and many others know that someone out there will pay that much for a new 2008 BMW M3 Coupe. But as good a sports car as it the new M3 undoubtedly is, would you pay over $100,000 for it? Thanks for the tip, FikseGTS!


[Source: Dragtimes]


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    • 1 Second Ago
  • 86 Comments
      • 6 Years Ago
      What about Euro Delivery ? Can they still mark up
      on those direct order / pickups ?
      • 6 Years Ago
      sorry $70k MSRP?

      The e92 M3 Coupe is listed with $56,500MSRP
      http://www.bmwusa.com/Standard/Content/Vehicles/2008/M/M3Coupe/default.aspx

      is this faked to make little bit tam tam?
        • 6 Years Ago
        Its easy to load it with options and get it up to that price.
      • 6 Years Ago
      I would have to say this car would be much more fun to drive and practicle to use than either the vette or the GT-R. Try to slide a GT-R around a corner and if you manage to overpower the nanny controls in order to do it, you'll probably wreck. Driving around at near ground level in a vette is fun for a while but it gets pretty hard on the nerves after that. Nope, give me the roomy, comfortable car that powerslides on command and doesn't fit under a tractor trailer.
        • 6 Years Ago
        That's Jason Plato, on a circuit by himself, and he still only manages some lame 4 wheel drifts. Same man in the M3 in an earlier episode looked to be having a lot more fun.
        • 6 Years Ago
        Actually the GT-R can have its "nanny controls" turned off and looks like it can slide around corners easily and safely enough.

        http://www.youtube.com/watch?v=2lPZT6BfiIg
      • 6 Years Ago
      The market will reward the patient. I'm sure in LA there are a few people who will pay a premium to be the first on the block with something new, and it only takes a couple months for that market to be exhausted and for prices to drop to MSRP. This happens with virtually every 'hot' car, from the Porsche Boxster in 1997 to the Mitsubishi Evo in 2003, and even the M5 in 2000. I would not be surprised to see Ford GT like markups on the ZR1, which would push the asking price to at least $150K for the short term.

      The difference is that the M3 and GT-R are going to be produced in large enough numbers to satisfy every buyer, so prices will inevitably drop. The ZR1 may not be quite the same as it looks like production numbers will be quite a bit lower.

      If you want an M3 and are patient, waiting even six months will get you a car at MSRP. Wait 12-18 months and you'll even be able to bargain or buy a used one. Reading Edmunds' long term review of the M3, they seem to make great used cars.
        • 6 Years Ago
        The GT-R will be limited production runs, not enough to satisfy every buyer.

        The only reason I will not get a GT-R is because Nissan Service SUCKS!!
        • 6 Years Ago
        Maybe. I think that the market for a Japanese supercar is still limited and we'll see some depreciation, especially as production ramps up and the car gets revised for even higher performance. Lightly used Porsche 996 Turbos were heavily marked up in 2001 but have depreciated over 50% from the sticker since then, in large part because the 997 was released.
      • 6 Years Ago
      There are allot of nice cars to choose from at the M3 msrp price pt. But as nice as it is, 100K is another league.and its not in it.
      • 6 Years Ago
      $100k aint bad. thats only about EUR65k. the car here in Ireland sells for EUR103k, which is about $158k in your monies...
      • 6 Years Ago
      Yikes. The GT-R markups don't seem so bad now. If I were going to spend $100k on a coupe I would take the Nissan over this.
      • 6 Years Ago
      Yawn...Another Dealer new car on the block markup story.
      Yawn yawn... hordes of predictable repetitive comments in condemnation.
      • 6 Years Ago
      To comment on something other then the price, the color palette is disappointing. I know BMWs in unusual colors don't sell well, but just one brash color like a Daytona Purple would have been nice. BMW has moved a long way from offering only Dakar Yellow E36 M3s and if they're getting 100k for this I can't fault them as a business.
      • 6 Years Ago
      Gee, STOP THE PRESSES, a car dealer in California "marking up" the price? Where will it stop?

      I lived in California in the '80s, dealers there rarely sell anything at a price lower than MSRP, and pretty much any new model from a decently respectible brand will go for a MUCH HIGHER price in Ca. When I see the dealer markup in a state with a much lower cost of living like, say. Ohio, then I'll form an opinion as to whether their will be/is already widespread "market adjustment" occurring.
      • 6 Years Ago
      I guess it's great that we live in a country where people can afford to spend stupid amounts of money for a new car. After several months, these will be selling at MSRP and, after a year or so, there will be discounts. Happens to everything. Being "first on the block" carries a high price.
      • 6 Years Ago
      ...and you guys complain about the price of the ZR-1 a true supercar.

      In 10 - 15 years this car won't be worth crap.
        • 6 Years Ago
        "an M3 is an M3 there are no levels"

        EXACTLY! Not like the rest of the 3 Series or anything...
        • 6 Years Ago
        This isn't supposed to be a supercar... and just because you don't see the value in it doesn't mean people won't spend the money.

        BTW: I'd take the M3 over the ZR1 any day.
        • 6 Years Ago
        '"A 3-series is not a lesser M3..." LOL Yes it IS. What are M3s built on a unique chassis? HAHAH. The majority of the parts are IDENTICAL. There are differences but its the same as comparing base C6 to ZR-1.'

        A minority of the parts are identical. Mostly interior and some sheet metal. Less sheet metal now since they no longer share roof or hood. An M is not the same as any Chevy with an SS badge attached. It has a different engine, wheels, brakes, steering gear, struts, springs, rear gear, differential, transmission. The list goes on. A 328 and a 335 are the same car with an options list separating them. A M is just a different animal.
        A C6 and a ZR1 come off the same assembly line right?
        • 6 Years Ago
        Don't get your panties in a bunch.

        I see used M3s here in NJ that can be had for a song especially after the factory warranty expires. A used "Vette might just fetch a better price.

        The problem with German cars, is that once out of warranty, no one with a brain wants them. Too damn expensive to keep running.

        OK, let's forget the ZR-1, the CTS-V will destroy this joke.

        Hell, can't wait to see how it measures up to the '08 Cobalt SS at the 'ring. Remember this thing is quite the little porker now. And yes, it's quite ugly too.

        You have to really have a hard-on for BMWs to pay that for this car. That's almost Z8 money.

        135 is a better buy, with a proper M3 inline 6 might just out quick this car.
        • 6 Years Ago
        Get a life Oak.
        • 6 Years Ago
        How much will the dealers markup ZR1s? With such an ultra-performing sportscar thats even more exclusive than the M3 and the GT-R, and the ZR1 MSRP is already at or near $100k, it's likely that the M3 and the GT-R mays till be considered a "better deal."

        • 6 Years Ago
        Neither will a ZR1, a true GM quality POS. I hate BMW's, but thinking a ZR-1 will keep value given how poor quality it is...you're smoking crack.

        There are plenty of stupid BMW lovers out there ready to give their left testicle for one of these...why I don't know...but they are.
        • 6 Years Ago
        "Exactly, i love BMW but i would much rather spend $100,000 on a ZR1!!!!!! 620hp+>415ish"

        -bmw122487-


        dude.......what makes you think dealers will sell the ZR1 at MSRP?

        • 6 Years Ago
        Sorry, i didn't mean to say the ZR1 wasn't a super-car. My point was that the M3 is not one.
        • 6 Years Ago
        I'm a big fan of the new ZR-1, but don't think for a second that ANYONE will be able to buy one of those at MSRP when they first come out either.

        I bet the markups on the ZR-1 will be incredible.
        • 6 Years Ago
        Exactly, i love BMW but i would much rather spend $100,000 on a ZR1!!!!!! 620hp+>415ish
        • 6 Years Ago
        'In 10 - 15 years this car won't be worth crap.'

        To you but who cares.
        IMO only an idiot would pay $100000 for a Corvette. At least we won't have $100000 M3s in the same showroom as not quite as cool but attainable for the Walmart night manager $50000 M3s like you have at Corvette dealerships. An M3 is an M3. There are no levels. (A regular 3 is not lesser M3, different animals). Frankly aside from a closeness in price due to markup I don't see any reason to compare Corvettes and M3s.
        • 6 Years Ago
        "A 3-series is not a lesser M3..." LOL Yes it IS. What are M3s built on a unique chassis? HAHAH. The majority of the parts are IDENTICAL. There are differences but its the same as comparing base C6 to ZR-1.
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