• Jan 9, 2008
The Chevrolet Colorado hasn't been much of a sales success recently. Despite competing in what many feel is an untapped market, the Colorado's sales numbers in 2007 slipped by almost 20% compared to 2006. The solution? Possibly offering a truck below the Colorado in size that combines a small footprint with a fuel-efficient engine.

Mike Levine over at Pickuptruck.com sat down with Chevy's General Manager, Ed Peper, and asked if there's a market for a vehicle similar to the Toyota A-BAT concept bound for Detroit. Peper thinks its might be feasible in the future. What form it could take is open to debate, but Levine maintains that if it slots in below the Colorado, it might as well carry a New Mexico badge.

[Source: Pickuptruck.com]


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  • 73 Comments
      • 7 Years Ago
      My pops drives a Toyota X-Runner, total blast to flog like a sporty car but the mpg is horrible. Might as well be a full size as far as any sort of efficiency. I drove Mitsu Mighty Max for many years, loved it. Light weight, decent load capacity (motor bikes etc.) and enough cab space for longer drives and I'm sold. The Tacoma, even in 4 cylinder config is getting bulky. I can see Honda owning a compact pick-up niche if they ever tried. Just take the Civic power train (140hp converted to rear drive) with a clean design and lightweight.
      • 7 Years Ago

      Looked at the Colorado then I bought a 2007 Tacoma.


      The Colorado appeared to me to be 3rd world country cheap in terms of interior and exterior quality, but the price did not reflect this.

      I don't drive the Toyota V-6 much because the gas mileage sucks (at least compared to my '07 Civic which has done slightly better than 40 mpg highway).

      Give me a smaller pickup with a diesel that gets 30+ highway, has some degree of quality, and bed that can haul a motorcycle and I will trade in a minute.
        • 7 Years Ago
        What, the interior would embarrass you to drop off at the parking valet?
        Seriously, a truck should have an interior that you can hose out after you get it dirty. If I'm going to put up with all the downsides of having to drive a truck, I'm darn well going to use it like a truck. Criticize GM truck interiors from the 90's all you want, but that plastic holds up to just about anything and comes clean with just a wet rag. Whoever decided that a Tacoma should have cloth seats instead of vinyl should be fired.
      • 7 Years Ago
      I'd go for smaller. My '99 S-10 ZR2 Extended Cab just barely fits in my garage. When I went to buy the Colorado, I found it was way too long. As stated by several posts above -- if I wanted that big a truck, I'd by a Silverado.

      The S-10 hauled everything I asked it to, plus I fit with room to spare inside.
      • 7 Years Ago
      I think someone else said 'Chevy LUV Diesel.' I'd get in line for that. Well, maybe with more than the 55hp or so the original one had, though.
      • 7 Years Ago
      As awful as my dad's 95 S-10 drives with the miserable 2.4L, sagging ass, and deteriorating seats, it does what a truck should do. It gets him place to place while sipping fuel (typically over 30mpg) and he can throw whatever crap he wants in the back... all while his 2003 F-250 sits in the driveway with around 12k miles. It doesn't make sense for him to dump fuel into the F-250 unless he actually needs that capability for pulling the horse trailer, hauling his trial machines, or loading firewood. Otherwise, the S-10 does just fine.
      • 7 Years Ago
      Make a small pickup with AWD, a diesel engine, a manual transmission, and a small back seat, and I will buy it. I've been ready to hand you the money for a decade. All you have to do is sell it to me. Toyota used to build it, but they didn't sell it in the states.
      • 7 Years Ago
      There may be something in this. Small engined, light puck-ups get pretty good mileage while offering plenty of utility. As long as you don't put anything in the bed too heavy for just two people.
      • 7 Years Ago
      My Dad gave me his '74 Ford Courier when I turned 16 back in '86. Man I miss that truck. Now that was a workhorse. With that Mazda rotary that thing would last forever (well almost) :). I gave it to my Uncle (my Dad's brother) after i bought myself a new ranger when I turned 18. My Uncle thought it would be a good idea to take the engine out and clean it up - he cracked the block. MORON! :)

      I'd buy a truck like that today if it were available in the US market.
      • 7 Years Ago
      They can't sell the colorado, so why do they think they will sell something smaller?

      I think most Americans will have to lose weight to be able to fit in it.
        • 7 Years Ago
        I would look at something smaller than the Colorado because that truck is just too big for me needs and my desire to find space to park it.
        185" or less is a good length for a vehicle I would drive on a regular basis. Yes, I fully understand why GM also makes larger trucks for those who tow, but I want one for those of us who don't.
        • 7 Years Ago
        They can't sell the Colorado because it's a piece of crap. "It's the product, stupid..."

        That doesn't mean there isn't a market for small trucks, especially as gas gets more expensive.
      • 7 Years Ago
      I thought it was a mistake to discontinue the S-10 in favor of the larger colorado in the first place. And with the way gas has gone over the last few years, not to mention where it is heading, a small truck is a great idea.

      And ford is doing the wrong thing to discontinue the ranger. I owned 2 of them and my father currently owns one. They are good trucks for light duty/day to day driving that get good gas mileage and are almost indestructible.

        • 7 Years Ago
        I have had six S-10's from a 84' to the 93' that I drive now. Two were 2WD, and 4 were 4WD. The current 93' that I drive has 176,000 miles, and runs very well. It is an extended cab Tahoe 4WD with the 4.3 liter engine. I did just have to replace the torsion bar bushings, muffler, thermostat, temperature sending unit, and heater core, but other than that I have had only minor repiars since I bought it 120,000 miles ago. It has the higher ratio rear end so it get's about 20 MPG, but it can tow over 5000 lbs.

        I too was disappointed that the S-10 was discontinued several years ago, and never liked the Colorado.

        If Chevy brought back an S-10 size P/U, I might consider it, but only if Chevy's reliability scores from Comsumer Reports continue to improve.
        • 7 Years Ago
        Hey Pan theFrog, are you suggesting that Ford should build trucks that fall apart every couple of years? Cause I'm pretty sure all Domestics have been trying hard to improve their image.

        I live in Atlantic Canada and I see more Rangers on the road than full size trucks. And that is not an exageration at all.

        If Americans weren't so "big truck crazy" Ford would make more money from Ranger sales and thus they would be giving it a redo instead of pulling the plug.
        • 7 Years Ago
        "Almost industructible" is why they are going to quit making them. If you are not buying a new truck every other year, how are you helping pay Ford's stockholders (Not to mention the CEO).

        Now if anyone can come out with a Chevy Luv sized pick-up with front wheel drive and a small diesel motor (1.2-2.2 liter)...

        I want a truck that comes in a bare metal, no pretty model for under $13,000. Once they do this they can offer the 22" AWD, oversized motor, 47 cd changing, 2 tons of crome version to the folks that want it. I need something to get around on the farm with. I am even willing to pay the $500 extra it cost to convert a diesel to run on 100% bio-diesel.
      • 7 Years Ago
      The Chevy version of the Colorado is overpriced, but if you are willing to have an Isuzu badge on the front, you can get an extended cab Colorado for under $13k. Check out the i-290 www.isuzu.com It still isn't a fantastic truck, but its much more appropriately priced.
        • 7 Years Ago
        Wait... Isuzu still sells cars here?

        (kidding, I know they do, but I don't think I've seen a single new-ish Isuzu in about 5 years, literally)
      • 6 Years Ago
      All the Colorado needs is a good V6(who ever came up with the inline 5 ought to be fired) and some inside storage under or behind the rear seat or both. An interior other then Charocoal/black. Does not need to pull a house just a 2,ooolb boat and hunting trailor. Maybe a little better outside styling, but do not make it look like the new uglu Silverados.
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