The Chevrolet Colorado hasn't been much of a sales success recently. Despite competing in what many feel is an untapped market, the Colorado's sales numbers in 2007 slipped by almost 20% compared to 2006. The solution? Possibly offering a truck below the Colorado in size that combines a small footprint with a fuel-efficient engine.
Mike Levine over at Pickuptruck.com sat down with Chevy's General Manager, Ed Peper, and asked if there's a market for a vehicle similar to the Toyota A-BAT concept bound for Detroit. Peper thinks its might be feasible in the future. What form it could take is open to debate, but Levine maintains that if it slots in below the Colorado, it might as well carry a New Mexico badge.