• Nov 20, 2007
Well, it's official, the upcoming Volkswagen Scirocco will not be making an appearance in North American showrooms. VW of America boss Stefan Jacoby told Car and Driver magazine that there's no room for the Scirocco here with the GTI and R32 already headlining the market segment for the automaker. In the same interview, Jacoby stated that what we could see is a return of the Phaeton, but this time with a diesel underhood. That'd give the primo sedan a unique selling point, to be sure, but there's still no evidence to suggest that an oil-burner will suddenly lessen buyers' reluctance to part with big ducats on a VW-branded luxury car.

[Car and Driver via German Car Blog]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 57 Comments
      • 7 Years Ago
      This is OLD NEWS! Automotive News reported this in April. Get with it, guys!
      • 7 Years Ago
      This is terrible news. I was really looking forward to this car. In the 80's we had a Scirocco and a GTI in the states - laer we had the Corrado and the GTI. There's definitley room for two distinct pocket rockets over here.
      • 7 Years Ago
      Once again a car company that wont make a car people in north America might actually want.... argh when will they learn
      • 7 Years Ago
      Ah yes, I can get the 2 door Rabbit... as long as I don't want the moonroof... or the upgraded stereo... or the center armrest... ...someone, please tell me again how the Rabbit fills this niche. VW wants the Rabbit to fill that void, but the 2 door is void of content to the level of absurdity. Talk about pathetic marketing.

      Volkswagen need not look far to see the hot market in the US for the 2 door coupes/hatches, such as the Civic 2 door, BMW Mini, 2 door Accord, and the new 2 door Altima. All have incredibly good sales. Volkswagen currently has NOTHING in the US market to compete. The squared off Rabbit with it's near vertical rear window is lacking as much aesthetically as it does in content. The Scirocco was their only true hope.

      ...and by the way Volkswagen, please start putting the fuel filler on the correct/driver side like all other normal cars so VW owners don't have to face opposing traffic at the gas pumps!

        • 7 Years Ago
        Fuel filler caps on the wrong side? LOL! Try telling that to Audi, BMW, Porsche or for that matter, even plain jane Chevy! Not everyone drives a dull and uninspiring Civic or Altima. Stop cribbing about something so trivial.
        • 7 Years Ago
        I don't even know which side the "right" side is. (Honestly, is the right right? or is left right? lol..) Why is it something to get mad over?
        • 7 Years Ago
        Rockstonesteel, fuel filler door on the wrong side??? LOL!! Actually the door should be on the opposite side of the driver so you don't open the door into the fuel filling station or hit the door on the poles they set up to keep drivers from running into the filling pumps... Think about it....
      • 7 Years Ago
      *whoosh*

      That was the sound of the last of my confidence in VW (my favorite automotive brand) flying out the window.

      Give it a small turbo'd engine, make it light, make it cheap, and it'll sell like hotcakes.

      (Bonus points if it could come with RWD, but that'll never happen. Although... if Hyundai can do it...)
      • 7 Years Ago
      VW really knows how to do everything wrong in the US.

      Ignorance and arrogance.

      Although the Phaeton diesel might work, if they market it well.

      Still, I think VW do not know how they are perceived in teh US market. While everybody remembers the "Vee Duubb, representing Deutschlandd!!!" TV commercials, they didn't go over well with the VW top brass in Germany.

      If you don't know yourself, and if you don't know how your customers see you, good luck, Mr. Jacoby!
      • 7 Years Ago
      It looks like a Volvo C30 copykat
      • 7 Years Ago
      amazing that US guys ignore the exchange rate fact that makes it currently impossible for europens to sell "cheap" car to a competetive price in the USA...

      01.01.2007 1Euro > $1.31
      today 1Euro > $1.47
      next week most likely 1Euro > $1.50

      as the Euro was new in 2001 the exchange rate was 1:1..

      who on earth should a mass producer sell a car under such conditions to a fair price? Ever wonder why VW sells only a smale model range in the USA... and they try to sell more expansive models...they don´t want to loose money with every car sold in the USA... better sell no cars as loosing money... they are not selling high price models like BMW, Mercedes or Porsche.

      As long as the $ is so weak and the Euro stays strong no cheap euro models for the USA.
      The Yen is conected to the $ so japanese have no problem to sell their cars cheap in the USA.. the Euro is not..and now that some nations will delet their fixed exchange rate between their money and the $ it is more likely that the $ worth drops even more...
      VW is smart not to bother with such a risk...
        • 7 Years Ago
        yawn, blame the gov't.

        never mind the countless VWs built in C. and S. America that, other than design costs, have nothing to do with the Euro.

        And if the gov't were the driving force behind their decisions, the pending CAFE figures would make a Polo and Scirocco a shoo-in and the Phaeton dubious.

        go find something else to blame the gov't for/
        • 7 Years Ago
        Why not build a plant here in the US?? They need to smarten up.... like BMW, Mercedes, Honda, Toyota, Hyundai and all who have taken advantage of the lower dollar value and tax exemptions from states desperate to get more factories and jobs here in the states for citizens, BUILD A US PLANT and then you can make a lil profit.... DUH!!
        • 7 Years Ago
        Exactly. Looking for someone to blame for the lack of inexpensive, small "People's Cars?" Try the Fed. The rapid inflation and steady decline of the dollar is discouraging foreign imports that don't have the cushy subsidies that our Japanese friends have.

        In today's planned economy, a cheap VW that makes money is impossible in the U.S.
      • 7 Years Ago
      Ok guys think about it: VW just did us all a HUGE favor!

      We all know VW's are built like garbage, but anyone with any love of cars and design would have been willing to overlook the crappy build quality of VW to own the new Scirocco. Now that VW is not going to offer it, we won't have to buy it and wonder why we blew our money on such garbage.

      Oh yeah VW: about any of us ever growing old and aspiring to a Phaeton? You can forget it.
        • 7 Years Ago
        Crappy build quality? I keep laughing at this when I read this, have you owned a VW? If so what model and what happened? I have owned over 6 of them and only one I had had 3 issues ever with it. My current car (one of 4 different makes I have) has had not one issue in a year and 12K on the clock. Now none of the models I have owned have been made in Mexico save one and maybe that is the issue, but as far as my VW's go, I haven't had any issue and the new one had a recall for some plastic cap to be put on the headlight adjusters cause it is a law here in the States to have it and not in Europe... that was all.... So please elaborate cause my brother has an '06 Honda Civic and he has had his power window on drivers side fail twice and transmission issues and 5 recalls on it.... so does that make Honda a quality product still??? Just curious.... so please explain.
      Jonathan Hicks
      • 7 Years Ago
      A diesel VW luxury sedan in America? No!!
      • 7 Years Ago
      There goes my chance of owning a VW again.. Jacoby must must had a Lobotomy or something that right there was dumb move on his part...

      • 7 Years Ago
      I understand the frustration felt by many, and while I wouldn't be in the market for this particular car, I'd sure have liked to see some on the road All car manufacturers attempt to do the right thing to preserve their company's profitability, but sometimes they can get it wrong. In this case...

      Thinking back to when the Corrado hit the US shores I can understand why VW has decided not to market this new Scirocco. The Corrado was a great little pocket rocket, but sales were not brisk due to the cheaper Japanese cars available at the time. Similar situation today. If VW throws in its cheaper, smaller engines it'll be too slow for a sporty hatchback...if it throws in its best and fastest hardware it'll just be too pricey compared to the competition.

      I don't understand VW's fixation with marketing the Phaeton here. While a Phaeton diesel has its merits, people buying a $70K+ car can generally afford the gas and would probably prefer a V8 in this price bracket. Besides, Audi would be the proper marque to attempt to create a diesel luxury car niche in the US.

      What's with some of you and the hate for the GTI and R32? They may not be what some of us want (or can afford), but I have heard that they are generally good cars. Lighten up...

        • 7 Years Ago
        Ralph, yes they are good cars, my GTi is great and has had no issues. VW should still bring the Corrado. All of its competition is gone now save the Mitsu. Eclipse. The Prelude, Celica, and Nissan 240 SX have left for history books so I say bring it, I am tired of looking for a sporty coupe and finding only ones priced from mid $30's up.... I could afford it, but would never hear the end of it from my other half... no room for kids, blah blah blah...LOL! But I wish they would bring it here.
    • Load More Comments