BMW officially accidentally prices 135i at $35,675*
UPDATE: Kicking Tires has learned that the 128i will start at a much more reasonable $29,375.
Click the image above for more live pics of the BMW 135i.
Our boy Omar over at eGMCartech passed along a tip yesterday that BMW had a plaque standing next to its 135i listing the available options and price of its turbocharged entrant into the sport compact scene. Finally, all the speculation shall come to rest. After weaseling our way onto the show floor before the doors opened this morning, we made a B-line for the Bimmer booth to check it out for ourselves. The 135i sat on its pedestal, but unlike every other model there, the telltale placard was absent. Five minutes of snooping later, we hit gold behind a wall and you can check out the entire pricing and options list after the jump.
Pricing for the 135i starts at $35,675 -- very close to what's been rumored since its unveiling in Frankfurt. While that's certainly on the high side of things, it's not until you start optioning up the coupe that things get out of hand. REALLY out of hand. Tick the box for an automatic, and you're up another $1,275. Want the paddle shifters? Tack on another $100. The premium package boosts it up another $3,300; navigation with iDrive, $2,100. And on, and on, and on. The only thing missing is the price of the rarified air in the cabin, but BMW was nice enough to provide the windshield for free.
Bottom line: if you MAX-OUT the 135i, you're looking at over $52,000. Considering that a base 3-series comes in at around $32k (stripped), you'd better be very confident with your decision to be the first on your block to sport BMW's new hotness.
Click the enlarge.
Click the image above for more live pics of the BMW 135i.
Our boy Omar over at eGMCartech passed along a tip yesterday that BMW had a plaque standing next to its 135i listing the available options and price of its turbocharged entrant into the sport compact scene. Finally, all the speculation shall come to rest. After weaseling our way onto the show floor before the doors opened this morning, we made a B-line for the Bimmer booth to check it out for ourselves. The 135i sat on its pedestal, but unlike every other model there, the telltale placard was absent. Five minutes of snooping later, we hit gold behind a wall and you can check out the entire pricing and options list after the jump.
Pricing for the 135i starts at $35,675 -- very close to what's been rumored since its unveiling in Frankfurt. While that's certainly on the high side of things, it's not until you start optioning up the coupe that things get out of hand. REALLY out of hand. Tick the box for an automatic, and you're up another $1,275. Want the paddle shifters? Tack on another $100. The premium package boosts it up another $3,300; navigation with iDrive, $2,100. And on, and on, and on. The only thing missing is the price of the rarified air in the cabin, but BMW was nice enough to provide the windshield for free.Bottom line: if you MAX-OUT the 135i, you're looking at over $52,000. Considering that a base 3-series comes in at around $32k (stripped), you'd better be very confident with your decision to be the first on your block to sport BMW's new hotness.
Gallery: BMW 1-Series Coupe
Click the enlarge.
Get a WordPress.com Blog
Reader Comments (Page 1 of 5)
Bob-omb 12:03PM (11/15/2007)
The 1-series is more expensive than the 3-series. Nice work, marketing team!
Reply
SOhp101 12:17PM (11/15/2007)
What are you talking about? The 328i starts at 32k. The 335i maxes at around 55k, so 3k difference is not too surprising, although I doubt anyone would actually pay for active cruise control on this type of car.
Overall though... wow, what a ripoff. When this car fails abysmally, BMW execs are going to say to themselves "See, we knew that America wasn't ready for a compact luxury car."
This is the poor man's 3 series, not a compact, lightweight driver's car.
Patrick 1:15PM (11/15/2007)
@SOhp101
How is it a poor man's 3-series, when its only a ~6% savings at the high end, and a ~12% savings at the low end?
Bryan 12:37AM (11/16/2007)
...and Subaru Hi-Fives GM
Blake 12:05PM (11/15/2007)
You're*
Reply
Adam 12:06PM (11/15/2007)
Nice going BMW. The majority of people that were looking at this car will now be looking elsewhere. Pathetic. I can wait for the Pontiac G8, pay $30k, and smoke the hell out of this thing.
Reply
John 12:28PM (11/15/2007)
I agree. The G8 I saw at SEMA this year is going to be a winner. Especially at the pricing that GM has shared.
Though, arguably, the people in the market for a 135i aren't necessarily going to be the same people in the market for a G8.
jefflmercer 4:04PM (11/15/2007)
This car weights alot for being considered smaller than the 335i coupe. It doesn't even have dual exhaust that i personally thing look sexy.
WTF is BMW thinking for that money! This car was supposed to be in the Low 30s for the 135i now they want almost 42k
Here is another 135i Coupe example with automatic transmission:
Base Price $35,675
Premium Package $3,300
Navigation $2,100
iPod and USB Adaptor $400
STEPTRONIC Automatic Transmission $1,275
Total Estimated Price $42,750
http://www.bmw135i.net/pricing/2008-135i-Coupe-Pri ...
I would rather get a Pontiac G8 GT with a V8 more room, more options, more HP, and less money.
Give me a F'n break BMW
And i was looking forward to this horrible announcement! what a disappointment
kanadian 3:13PM (11/15/2007)
2 expensive 4me for what it is worth
Reply
eddie 12:10PM (11/15/2007)
Way too expensive. I see no reason to buy this over a Z, 335i, G8 or Evo.
Wasnt the BMW 2002 reasonably priced?
Reply
mercury26 8:52PM (11/15/2007)
2002 was priced pretty high for it's day, it was not priced like a VW.
John P. 12:12PM (11/15/2007)
This thing is heavy, maybe you're paying price per lb.
Reply
Ligor 3:35PM (11/15/2007)
lmao ... you could be right.
anyhow, no thanks BMW
you may keep it for yourself.
i'd much rather get the G37 for a few less grand
performance - just get the EVO, it will outrun this sucker anywhere, anytime, any conditions. So will the STi, but it's just way too ugly
pedro 12:48PM (11/15/2007)
The 2002 (I'm cutting and pasting from a web site):
"A list price of $2,750 was comparable to a Mustang or Camaro with a six."
Reply
seoultrain 12:16PM (11/15/2007)
hahaha, i soo knew this ridiculous pricing would happen, as I'm sure lots of readers did. Good luck finding a 135 for under 40k out the door. Ouch.
Reply
esoterica 12:17PM (11/15/2007)
Um, Autoblog, the 328i doesn't start at "around $28K," it starts at $33,175 with destination for the sedan, $36,075 for the coupe. The 335i is substantially higher: $39,675 for sedan, $41,575 for the coupe.
Reply
Damon Lavrinc 12:22PM (11/15/2007)
It's been fixed. http://www.bmwusa.com/vehicles/3/328isedan/default
esoterica 12:29PM (11/15/2007)
Also, it can't be optioned to $52K -- see those "/ZPP", "/ZCW", etc. beside the prices on some of the options? That means they're also included in those respective options packages. The 135i can really only be optioned to $49K, which is still very substantial, but includes many options (e.g., active steering, HD Radio, navigation) that won't be available in the Pontiac G8 (or several of the other cars that are suggested here as competition). And even the 335i does 0-60 in 4.9, which is likely to be beaten by the 135i but not by any of the other cars listed here.
Maestro1 12:18PM (11/15/2007)
You think a $52,000 fully optioned 1-series is a 'perfect price point' when you can get a 335i with the same engine for cheaper?
Reply
Doogs 12:19PM (11/15/2007)
Umm...what?
A base 3-Series (328i sedan), no options added, retails for $32,400.
The cheapest 335i - the sedan - starts at $38,900.
The 135i is more expensive than a 328i, but I don't think anyone expected otherwise. Conversely, the 128i will probably start in the highish 20's.
Reply