• Aug 29, 2007

What you're looking at is a right-hand-drive Mitsubishi i spotted in Toronto, as in Toronto, Canada... as in on the North American continent. Mitsubishi's initial line was that the i would be for the Japan Domestic Market only. Then they exported it to Hong Kong, Singapore and Brunei. Then New Zealand. Then Britain. And Australian cities are next in the crosshairs. Wherever it has shown up, it's been a sales sensation, which is handy for Mitsubishi as sales in Japan have slumped to 1,200 cars per month from almost 8,000 per month in March 2006.

So will North America be getting its first 660cc kei car? Not a chance say sources within Mitsubishi's Tokyo HQ. Then the i spied in Toronto is almost certainly a plug-in electric i MiEV undergoing testing. Everyone will have to wait until 2009 or even 2010 to get their hands on one of those, but when they hit markets worldwide they'll have sticker prices under 2million Yen - that's about $17,500 today.

Well spotted Allan!



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  • 14 Comments
      • 7 Years Ago
      I believe CanadianDriver has an article regarding the JDM vehicles. They also showed the Colt 3-door and 5-door. The 5-door Colt was also spotted by a reader of TheHollywoodExtra in Toronto.

      William
      • 7 Years Ago
      You are welcome. ; )
      • 7 Years Ago
      It may also be Transport Canada (our federal DMV) doing fuel efficiency testing. They had a VW Polo and an Audi A1 at some point in their fleet.

      Whatever, we here in Canada like small cars and Mitsu should bring boat loads of the i to Canada.
      • 7 Years Ago
      the i has been used in focus groups in the LA area. no real commitments from mitsu, but they are looking into it.
      • 7 Years Ago
      Mitsubishi showed off a bunch of their JDM products to local journalists sometime this summer, us Canadians like smaller cars and they wanted to gauge reaction to the i, the Grandis mini-minivan and the L200 truck. There were a couple articles in the Toronto Star about the i. This is the same model that was shown off, and it had the 660cc motor, it was not a plug-in electric.

      Since we got the Smart here a couple years ago, the thinking is that Mitsu will launch this as a Smart competitor, since the Smart has been a huge hit despite its limited practicality.
      • 7 Years Ago
      I was in Downtown Toronto (near "Sushi on Bloor") about couple months ago and saw a Mitsubishi i parked in front the restaurant. Could the i in the picture be the same as the one I saw?
      • 7 Years Ago
      What you've seen is an iCar, which is one of several models Mitsubishi has in Canada at the moment doing feasibility studies. I have more shots of it here:http://flickr.com/photos/thegarage/sets/72157600360616157/

      Also included: Colt, L200 and Delica.
      • 7 Years Ago
      I'm surprised that they are testing the car here in Toronto. i mean (lowercase intended) there are so many places that are better. LA or NY for use in heavy traffic, Arctic or Carribean for extreme weather testing. BTW i saw a G8 with Michigan plates a while ago. Uncamoflauged. Is it already out?
        • 7 Years Ago
        Well I did say extreme weather, that includes the cold, and while Toronto does get very cold in the winter, there are plenty of other places for extreme weather. Winnipeg, nunavvut, plenty of places.
      • 7 Years Ago
      Probably an Equus or one of the larger Hyundais from Korea. Are you sure it had camo? I saw a Dihatsu Terios downtown near Chinatown but it turned out to be a diplomatic-plated car. Ive also seen a Euro market VW Bora and just yesterday I saw an Opel Zafira with diplomat plates at Avenue and Davenport.
        • 7 Years Ago
        It was silver with black camo on it... I'm sure I've seen tape on the front and back ends. I've also seen a DIESEL 530d touring... a 5-Series Touring (Wagon) with diplomat plates. There's a lot going on in Toronto eh? :)
      • 7 Years Ago
      umm... has anyone seen a silver Hyundai with camo on it driven by a korean guy, north of Finch on Yonge Street?

      I know I have. And yeah, it was larger and wider than a Sonata. And it wasn't a coupe. Genesis anyone?
      • 7 Years Ago
      Canadians buy economical vehicles and probably Canada will be on the list first. The Smart car sold in Canada two or three years prior to even being offered in the States.
      • 7 Years Ago
      Is that the auto mechanic outside the international centre???

      if so, amazing I live so close :)
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