Fiat 500 could be on sale in U.S. by 2010
click above image for more high-res shots of the new Fiat 500
The new Fiat 500 is one hot little Italian hatchback that is highly anticipated. The revived 500 will go on sale earlier than expected in July, and the automaker expects its little hatch to be sold out through 2008. Yesterday, Fiat CEO Sergio Marchionne revealed that the 500 may be sold in the U.S. by 2010, stating "sooner or later it is a possibililty."
The new Fiat 500 is based on the Panda platform that will be shared with the 2008 Ford Ka. If the 500 does end up on sale in the States, we're not entirely sure through what dealer network it would be sold and serviced. While the prospects of plunking down some greenbacks for the revived 500 in the U.S. is exciting, it seems even more of a longshot considering that Marchionne also stated such a move would not mean the entire Fiat brand would be reentering the North American market. In other words, the Fiat 500 would cross the pond alone.
Considering that Marchionne has already confirmed that Alfa Romeo, another brand in his stable, will soon be sold in the U.S. through select Ferrari/Maserati dealerships, it's not unreasonable to assume the tiny 500 will one day share a dealer lot in the States with the Alfa Romeo 8C Competizione, Maserati GranTurismo and Ferrari F430. Good company, for sure.
Thanks for the tip, DaveC!
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Reader Comments (Page 1 of 3)
mrs.c p 2:41PM (4/01/2008)
i'm from brazil, where fiats are popular, as well the ford ka, wich was my very first car. i don't have one single complain it. but, by the other side, fiat... don't have good comments, my uncle is a mecanic for his whole life, and he says the worst kind of cars are the fiat. also his brother used to work for a fiat dealer, said that the cars left the repair shop, worse than when they came. i hate fiat, and wish don't see it around here, but i would love so much to have another ford ka, how i would love.
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Anthony 8:20PM (6/30/2008)
The 500 sounds good but what I really would liketo see is the Fiat Bravo. I rented it in France during my honeymoon and i can honestly say I would defentinely buy that car. Everything was great about it.
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mike 12:16PM (10/08/2008)
i wish they would bring the old cute one back
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mik 6:42AM (3/10/2009)
After living in Europe, I think this is a great addition to our roads. I, like Deezee and a Mini fan and sport my Mini R50r Rots (all 3) on my desk at work. I also have a Volvo C-30 fetish. However I may feel about the appearance of this Fiat 500, customizing the Car would be top priority.
An off center racing stripe for example, would be a good start. But let’s not get away from the fact that we as Americans are considered some of the rudest drivers in the world. Our road rage sucks. Sporting this car may fix some of that. With the lack of horse power that say the new Camero is pushing out to the wheel. The Fiat is addressing issues of Oil Companies putting the screws to the world.
I think gas mileage and parking alone would be awesome for such a car addition to the American Roadway. Let’s keep an open mind.
Now if Dodge gets their meat hooks into such a great car idea, I am sure we would all pay for it. After all they are looking for money right and left due to poor management and poor representation by the unions who have put the American car makers in the crapper.
I would buy one of these just for the pleasure of taking it back and forth to work. Let’s just hope poor managers don’t screw the public with high mark up prices…..If they do then they will ruin the idea of this car just as they have GMC, Dodge and Ford.
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Kowell 2:38PM (4/24/2007)
I rarely say this when we're talking about European cars crossing the atlantic but.... take your time...
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Low500 11:25PM (5/16/2009)
Don't knock it until you see and drive it. I have an ORIGINAL 500 here in the states that not only gets more mpg than ANY gas guzzler thats here, but its also more compact and agile than you might imagine. Fiat should have learned from their first mistakes with the American market, and you will get a better product if you were around for FIAT's first round. Here is my beautiful 500 that turns heads EVERYTIME we hit the street.
http://www.cardomain.com/ride/2511102/3
stefan 2:44PM (4/24/2007)
No thanks it can stay in europe.
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Will 3:05PM (4/24/2007)
Leave the 500 where it belongs...
But...
Bring the Ford Ka, and perhaps even the Focus (ST!), from across the pond.
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Deezee 3:16PM (4/24/2007)
I just cannot picture a man in the US driving this.
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Bill 3:19PM (4/24/2007)
Fix It Again Tony!
Sorry, I just couldn't resist.
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ME 3:20PM (4/24/2007)
I dig it. Put a small diesel in it and I'd buy/drive one.
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Janice 8:21PM (1/25/2009)
Bring it on!
mr.ed 3:27PM (4/24/2007)
FIAT=Fix It Again, Tony. Worse quality than even the French and British imports. The Japanese ate, and continue to eat their wine-sodden lunches.
And Ford failed to bring the modern Focus here, a burnt stick in our eyes.
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Shawn 3:21PM (4/24/2007)
Fiat is terrible in quality & reliability. I want to see this thing crash tested and run in the market for a few years before I would even consider it.
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James 3:22PM (4/24/2007)
#4, I'm an American man, and I would run to buy one of these things whenever it comes. I graduate from college in 2010, and I'm crossing my fingers that it will be available by then. Believe it!
It's intriguing to me how many American men are insecure about what they drive. Hell, if it's functional, good looking, and sips gas, and not a bland GM/Ford concoction, I'm there.
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jeffzekas 3:32PM (4/24/2007)
Yay!!! We LOVE Fiats!!! Cute, stylish, fun... Okay, so the old Italian cars weren't great for reliability, but what amazing character they have! I spent one school year racing my brother's Alfa Romeo through the streets of Santa Monica... awesome handling, gorgeous looks, and the engine with the sound of angels singing! And Fiat? Cute!!! Now, with the Smart car, we are FINALLY getting back to economical, earth-friendly vehicles! Hurray, Fiat!!! (Oh, and if they need a distributor, how about using Ford dealers?). Do it now, Fiat! Bring in the 500! Viva Italia!!! (And please DON'T change the styling for "American tastes"-- it looks cute, just the way it is!).
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.josh. 3:27PM (4/24/2007)
with gas hitting $3 a gallon and rising the fiat 500 would be a nice addition to the two stylish-fuel economic options on the market, the mini and the fortwo. i would be one of the first to go test drive it and seriously consider buying one.
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Deezee 3:29PM (4/24/2007)
Hay James, I drive a Prius, and I'm a Mini Cooper fanatic. So save the insecurity speech. I have nothing against small sensible cars ok. But this thing is just plain feminine looking. I didn't imply that there was something wrong with driving it, I just mean it looks feminine. I really don't think a lot of guys are going to go for this. Just my opinion.
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C. McFeeny 3:30PM (4/24/2007)
Shut your clam traps nay-sayers. Bring it, FIAT! This will beat the pants off the MINI and Smart with it's teeny hands tied behind it's expertly refined Italian hide. FIAT today is not the FIAT of yesterday. This'll be the next Italian Renaissance.
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Deezee 3:31PM (4/24/2007)
PS: I also like the SmartCar. But this 500 is just way too much. I dont think it will appeal to most guys.
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