• Apr 24, 2007
click above image for more high-res shots of the new Fiat 500

The new Fiat 500 is one hot little Italian hatchback that is highly anticipated. The revived 500 will go on sale earlier than expected in July, and the automaker expects its little hatch to be sold out through 2008. Yesterday, Fiat CEO Sergio Marchionne revealed that the 500 may be sold in the U.S. by 2010, stating "sooner or later it is a possibililty."

The new Fiat 500 is based on the Panda platform that will be shared with the 2008 Ford Ka. If the 500 does end up on sale in the States, we're not entirely sure through what dealer network it would be sold and serviced. While the prospects of plunking down some greenbacks for the revived 500 in the U.S. is exciting, it seems even more of a longshot considering that Marchionne also stated such a move would not mean the entire Fiat brand would be reentering the North American market. In other words, the Fiat 500 would cross the pond alone.

Considering that Marchionne has already confirmed that Alfa Romeo, another brand in his stable, will soon be sold in the U.S. through select Ferrari/Maserati dealerships, it's not unreasonable to assume the tiny 500 will one day share a dealer lot in the States with the Alfa Romeo 8C Competizione, Maserati GranTurismo and Ferrari F430. Good company, for sure.

Thanks for the tip, DaveC!


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  • 36 Comments
      • 7 Years Ago
      Fix It Again Tony!

      Sorry, I just couldn't resist.
      • 7 Years Ago
      I'd buy one of these in second!!!
      • 7 Years Ago
      I agree with a lot of the comments regarding how this isn't that desirable based on looks.

      My one suggestion would be to add headlight overhangs, like they had on the original Beetle.

      http://www.gotkraut.com/images/bug/bug1.JPG
      (only more pronounced)
      • 7 Years Ago
      Fiat is terrible in quality & reliability. I want to see this thing crash tested and run in the market for a few years before I would even consider it.
      • 5 Years Ago
      After living in Europe, I think this is a great addition to our roads. I, like Deezee and a Mini fan and sport my Mini R50r Rots (all 3) on my desk at work. I also have a Volvo C-30 fetish. However I may feel about the appearance of this Fiat 500, customizing the Car would be top priority.
      An off center racing stripe for example, would be a good start. But let’s not get away from the fact that we as Americans are considered some of the rudest drivers in the world. Our road rage sucks. Sporting this car may fix some of that. With the lack of horse power that say the new Camero is pushing out to the wheel. The Fiat is addressing issues of Oil Companies putting the screws to the world.
      I think gas mileage and parking alone would be awesome for such a car addition to the American Roadway. Let’s keep an open mind.
      Now if Dodge gets their meat hooks into such a great car idea, I am sure we would all pay for it. After all they are looking for money right and left due to poor management and poor representation by the unions who have put the American car makers in the crapper.
      I would buy one of these just for the pleasure of taking it back and forth to work. Let’s just hope poor managers don’t screw the public with high mark up prices…..If they do then they will ruin the idea of this car just as they have GMC, Dodge and Ford.
      • 6 Years Ago
      The 500 sounds good but what I really would liketo see is the Fiat Bravo. I rented it in France during my honeymoon and i can honestly say I would defentinely buy that car. Everything was great about it.
      mike
      • 6 Years Ago
      i wish they would bring the old cute one back
      • 7 Years Ago
      FIAT=Fix It Again, Tony. Worse quality than even the French and British imports. The Japanese ate, and continue to eat their wine-sodden lunches.
      And Ford failed to bring the modern Focus here, a burnt stick in our eyes.
      • 7 Years Ago
      I dig it. Put a small diesel in it and I'd buy/drive one.
      • 7 Years Ago
      Well, most American men are soft, flabby and couldn't fit into that thing.
      • 7 Years Ago
      I'm a pretty huge fan of Italian cars, esp the latest Alfa Romeos, but I have to say that there sure is a lot of hype around the little Fiat 500 - I mean, honestly, I like the look of the Mini Cooper a little more, plus you can actually buy one here in the states. Easy with all the 500 gushing.
      • 7 Years Ago
      Today Fiat makes good cars, with good engines and finally good quality, really.
      I don't like so much Fiat cars, but this 500 looks great and stylish as the Mini is, much better than SmartCar.
      Davi from Roma
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