Ferrari to debut new model in Frankfurt, not the Dino
[Source: Automotive News, sub. req'd]
A couple of other tidbits gleaned from Luca were that Ferrari will not be going public anytime soon. He also said that despite ongoing speculation, Ferrari is not working on a lower priced entry-level model. The rumored Dino was seen as a way for Ferrari aficionados to go head-to-head with Aston Martin and Porsche at a much lower entry fee than the current cheapest Ferrari, the F430. Ferrari is apparently happy enough to be moving a projected 6,000 units for 2007 and wants to remain exclusive. Luca also pointed out that as new markets are added to the fold, he foresees Asia surpassing the U.S. as the largest buyer of the marque somewhere down the road.
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