Ford bites MINI's flavour with UK "chequered flag" model

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So, the Brits have made the Ford Fiesta a force on the sales charts for 30 years, and to celebrate, Ford's cooked up a loaded Zetec S "Anniversary" edition. The limited run of 400 cars is equipped with a 100-horsepower 1.6L Zetec, radian yellow paint, black mirrors, and some creature comforts like leather, A/C, and an MP3-ready auxiliary input jack. The icing on the cake, however, is the rooftop checkered chequered flag decal. Seriously.

Ford, MINI would like to have a word with you...

[Source: Ford]

PRESS RELEASE:
FORD MARKS FIESTA SALES SUCCESS WITH LIMITED EDITION CHEQUERED FLAG MODEL

* Limited edition Fiesta Zetec S
* Unique radian yellow paintwork
* Chequered flag roof decal
* Just 400 available
* Air conditioning, leather seats, MP3 connection
* 1.6-litre 100PS 16v petrol engine
* On sale March 2007. On-the-road at £12,595

BRENTWOOD, Essex, 5 February, 2007 – Ford is offering a new high specification version of its Zetec S to mark 30 years of sales success for Britain's favourite small car. The Fiesta Zetec S "Anniversary" edition model will be a limited run of just 400 vehicles and will be on sale in March.

Priced at £12,595 on the road, the Fiesta Zetec S "Anniversary" edition takes the already complete specification of the Zetec S model and adds a host of extra equipment to make a highly attractive package adding around £1,400 of extra value.

Additional features over the regular Zetec S are: unique radian yellow paintwork, panther black door mirrors, side mouldings, tailgate handle and spoiler, MP3 connection socket, silver dashboard bezel, velour mats, privacy glass, full leather seats, chequered flag roof decal and chequered scuff plates.

Ford's sales figures for 2006 reveal Fiesta as a current star in a Ford range which has led the UK car market for three decades. Once again, Ford Fiesta was the first choice among private buyers. 2006 saw sales leap 24 per cent from 83,803 to 103,856.