Hyundai's California design studio took on the task of creating a crossover that would redefine the standard design elements employed in the genre. Much like every other concept you've seen, the HCD10 Hellion has a back-story that's equal parts inspiration and PR drivel.

The structure and exterior styling is wholly organic, with a mess of angles and twists that Hyundai claims was inspired by a hard shell backpack. The top is a removable canvas unit, the wheels are Teflon coated dubs and a common rail diesel unit provides power.

Inside the Hellion you'll find the standard concept fare, but the backpack theme is carried out within, with units embedded into the seat backs. Another odd feature is the addition of a hydration station (a.k.a. water dispenser) that's hands-free, removable and refillable for those supposed wild treks in the great outdoors.

Overall, we like some elements and are wholly turned-off by others. As long as we keep telling ourselves it's merely a concept though, we can make it through the rest of the night without breaking into a cold sweat.

Both live and official pics are posted after the jump, along with Hyundai's press release.





PRESS RELEASE

TOUGH COMPACT HCD10 Hyundai hellion Concept Debuts at
Los Angeles Auto Show

LOS ANGELES, November 29, 2006 – The Hyundai Design and Technical Center and Hyundai Motor America presented the world debut of the HCD10 Hyundai Hellion concept during a press conference at the Los Angeles Auto Show today. Hellion is a compact three-door sport crossover designed with attitude and independence creating its unmistakable character.
"The HCD10 Hyundai Hellion was designed to appeal to a diverse individualist customer," said Joel Piaskowski, chief designer at the Hyundai Design Center. "Mindset and attitude are becoming the modern way to define new market segments and we feel the Hellion concept will do that. Hellion brings a new attitude to the Hyundai family. It's the sibling who's a bit mischievous and always outspoken."

ARCHITECHTURE
Hellion's architecture was inspired by a tough, hardshell backpack that uses ribs to provide structural and visual strength. To support this, Hyundai used three ultra-lightweight structural ribs to create Hellion's safety cage. These ribs connect to a suspended surfboard-shaped spine. Hellion's ribcage not only provides protection for its occupants, but also adds visual rigidity and shape. By stretching the sheet metal skin away from the common body surface, the ribs give Hellion a new kind of organic ruggedness.

EXTERIOR DESIGN
"The proportions of the HCD10 Hyundai Hellion make it look and feel tough," said Marc Mainville, senior designer at the Hyundai Design Center. "Short overhangs allow for excellent attack angles for off-roading and the skid plates, muscular wheel flares and tow hooks convey Hellion's strength."

The Hyundai Hellion's front design explores how new organic structural forms could look on future Hyundai trucks. Hellion's stance is wide and its face is assertive, with piercing headlights angled towards its dominant grille. A prominent hood scoop enhances Hellion's rally car demeanor while the clamshell hood utilizes exposed latches for easy access to the engine bay. The windshield's fast rake provides a very sporty character to an otherwise stout profile. Front and rear bumpers are distinguished from the organic body shape with a darker, durable wrinkle-finish paint supported by functional aluminum skid plates that wrap underneath the vehicle.

The rear of the Hellion continues the bold design theme. Hellion's taillights emphasize the tapering of the greenhouse and the wide sculpture of the wheel flares by being cantilevered off the rear quarter glass. Dual chrome exhaust tips are fitted between the bumper and skid plate to complete the integrated appearance.

A removable canvas soft-top roof adds to the independent spirit of the Hyundai Hellion. The roof's fabric has a subtle abstracted camouflage pattern, but any pattern can be requested by the customer to personalize their vehicle. The exterior is finished in a Dakar Gold paint scheme recognizing the famous Rally Race and its influence on the design. The 20-inch aluminum wheels are constructed in two pieces and are Teflon®-coated to resist build-up of the elements.

INTERIOR DESIGN
Hellion's efficient, two-box design and three-door package gives the driver and passengers a tidy, functional environment from which to navigate.
"The HCD10 Hyundai Hellion has a consistent design theme unifying the interior and exterior resulting in a very cohesive concept car," said Martin Frost, senior designer at the Hyundai Design Center. "The exterior is reflected throughout the interior with stretched surfaces creating interesting negative forms contributing to the perception of space."

The ribs on the exterior are evident on the interior as they grow from the side panels to encapsulate the occupants and suspend an overhead console running the length of the interior. The console houses integrated interior lighting and a drop-down LCD monitor for rear-seat entertainment.
The customizable camouflage pattern used on the exterior of the removable roof has been scaled down and trimmed as accent panels on the four race-inspired bucket seats. The interior is composed of glossy white accents and matte aluminum details contrasting with the black Desert Night interior giving Hellion a crisp, modern look.

The HCD10 Hyundai Hellion's compact exterior appearance belies its abundant interior space. Inventive cargo and storage spaces make the Hellion gear-ready. The seat-mounted gear packs transform into fully functional backpacks via push-button releases, allowing drivers and passengers to continue their adventures on foot. In addition, convenient hideaway drawers push out from the front of each seat. Storage is also found along the center console and there are two lids with translucent strips for easy access to belongings.

The Hyundai Hellion includes extras that will help drivers take on rugged driving conditions while providing necessary amenities to keep the driver and passengers nestled in relative comfort. As an example, the bucket seats are equipped with a unique hydration system. A removable, refillable reservoir inside each seat replaces the common cupholder. The fluids are accessed by a pump-assisted flow tube that is attached to each seat allowing the individual to hydrate with ease. This hands-free hydration system allows the driver and passengers to focus on the road and scenery.

The instrument panel-mounted information display indicates the status of all in- car systems. Immediate control over climate and audio functions are facilitated via the control panel directly below the monitor. Navigation and more involved instructions are directed through the console-mounted mouse.

PERFORMANCE
Performance had to equal the outspoken styling, so the Hyundai Hellion has been outfitted with an eco-friendly 3.0-liter V6 Common-rail Diesel engine (CRDi) with 236 horsepower and 332 lb.-ft. torque. The engine is mated to a six-speed automatic transmission to fit Hellion's performance demands. The Hellion also comes with 4WD, further underscoring the capability aspects of this CUV.

technology
The HCD10 Hyundai Hellion is equipped with next-generation technology including:
• Electronic Stability Control
• Shift-by-Wire Transmission
• Wireless Internet
• Navigation
• Adaptive Cruise Control

SPECIFICATIONS
Configuration:
All-wheel drive, 2+2 three-door sport crossover utility vehicle
Wheelbase:
2555 mm. (100.6 in.)
Overall Length:
4171 mm. (164.2 in.)
Overall Height:
1559.3 mm. (61.4 in.)
Overall Width:
1890.4 mm. (74.4 in.)
Track, f/r:
1542 mm. (60.7 in.) / 1542 mm. (60.7 in.)
Wheels:
20-in. aluminum 5-spoke design with Tefflon® coating
Tires:
P275/55 R20
Engine:
3.0-liter V6 Common-rail Diesel producing 236 horsepower
Transmission:
6-speed automatic
Suspension:
Fully independent front and rear
Exhaust:
Dual chrome tips
Exterior:
Dakar Gold paint scheme
Interior:
Black Desert Night with glossy white accents and matte aluminum details
Special Features:
Removable sliding soft top and tilt front hood

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 740 dealerships nationwide.

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