- Mar 31, 2006
Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as planned
As part of a creative new ad campaign for the new Tahoe, General Motors has teamed up with Donald Trump's 'The Apprentice' franchise to create a website that allows prospectives to make their own commercials online. The website allows readers to select backgrounds, video shots, and input text in an attempt to win prizes ranging from a Jackson Hole Getaway to a trip to the Major League Baseball All-Star Game.
Rather predictably, however, certain surfers have been using the spot-building website for purposes that don’t exactly put Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.
(*Warning - some objectionable language)
[Source: ChevyApprentice.com via MetaFilter]