• Mar 31, 2006

As part of a creative new ad campaign for the new Tahoe, General Motors has teamed up with Donald Trump's 'The Apprentice' franchise to create a website that allows prospectives to make their own commercials online. The website allows readers to select backgrounds, video shots, and input text in an attempt to win prizes ranging from a Jackson Hole Getaway to a trip to the Major League Baseball All-Star Game.

Rather predictably, however, certain surfers have been using the spot-building website for purposes that don’t exactly put Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.

*Check out these for a few examples: One  Two  Three  Four  Five  Six

(*Warning - some objectionable language)

[Source: ChevyApprentice.com via MetaFilter]

(Top-tip, Chicken!)



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  • 120 Comments
      • 8 Years Ago
      WOW!! That was incredible!! You know, I thought those that disliked SUV's and such were misunderstood, and they have just proven me right! Not only did they make up statistics (which is generally what you have to do when the same old arguments are being disproven or remedied), they didn't even come CLOSE to fact. I don't begrudge anyone their opinion. That's one of the great things about this country. The fact of the matter is, don't expect that making up numbers (12 mpg, 100 years in the atmosphere, etc) is going to convince anyone to buy differently, especially when people know that the numbers are lies. All they prove to do is make themselves look uneducated, which is not a good way to get your point across (not to mention the agregious spelling errors). A good day to all on this greatest country on God's green earth.
      • 8 Years Ago
      For everyone that is so "Anti" SUV , I Wouldn't be so smug in thinking that these ads are doing any damage or that the Tahoe isn't selling. We are currently trying to Purchase a new LTZ Tahoe and everyone of our local dealers are either sold out or have them on back order. Its a great looking, comfortable and safe truck. I will be speaking even more highly of it if one of these anti SUV "Wackos" would ever to accidentally run a red light or stop sign in their tiny eco Box and get T-boned by it. Safety and comfort are priceless.
      • 8 Years Ago
      If you're going to buy an SUV, at least have the balls to take it off-road or actually use it for what it was designed for, and that's not getting groceries.

      So, I see there are hybrid-haters out there. I can't imagine why. Why would someone hate a car that uses gas AND electricity? Why would someone be upset by my attempt at saving some cash and help to conserve a natural resource? That's just some sort of ignorant BS I cannot even fathom. The fact that these funny little ads actually makes someone want to buy a rather useless vehicle that has got to cost an arm & a leg to fill up in spite, is rather odd. Almost childish.

      Here's my favorite ad:
      http://www.chevyapprentice.com/view.php?country=us&uniqueid=2c706a02-18dd-1029-98eb-0013724ff5a7
      • 8 Years Ago
      I used to be a SUV basher -- and, I did a great ad for the Tahoe.

      My son is headed for Iraq any moment for the past year, my daughter-in-law was there at the beginning of the war. I am always anti-war, but especially for this one. A child in any war brings out parts of the self one didn't know about, but one so wrong -- oh, my. I took out my rage (my children sacrificing-their-lives-for oil thinking) on Hummer drivers for the first two years of the war. I was getting a little too zealous -- like aiming my imaginery bazooka at them. I would try to just call my son instead and tell him I love him and appreciate him and his colleagues. Last November, my friend's husband -- an engineer -- pointed out that ONE airline flight uses far more oil -- I forget the exact number -- than ALL OF THE HUMMER'S combined in one year. So, he asked, "Have you given up flying?" Ah, nope. THAT would interfere with MY quality of life -- and seeing my children. uh hmm...

      Then I read a brilliant article by a Belgium scientist who put the war-for-oil issue into perspective. The war is not about oil per se, but is about preserving the US dollar, and our gluttonous way of life. The dollar is based on gold (ah, what gold???) and runs the world. In 2000, Saddam promoted selling oil with Euro, not dollar. UH oh ...

      SO, my children could die for more than greedy, selfish SUV owners, but to maintain the entire US standard of high living while 95% of the world's population lives in poverty. Ohhh, well ...

      THe SUV thing is JUST ONE PART OF THE PROBLEM - plastics (made of oil) for everything we use is bigger. Lots and lots of new and used cars because we live in a disposable, gotta-have-everything-new society. Cheaply built massive electronics. GOD, what happens to all of this shit?? I just one of few who repaired by VCR twice -- in 2002 instead of buying a new one. And, what difference am I making?? America has a wide spread problem that goes beyond SUV's.

      Do your babies wear plastic diapers that go into landfills never to disappear - along with the carpeting in newer, bigger homes? Do you upgrade your computer and TV every time something new comes out? I have still have a VCR, a 5 year old computer, and an 8 year TV. Did you buy stupid Easter baskets with all the sugar and plastic grass and junkets your kids will just break and toss only to go into the landfills to further pollute the planet?? Did you do so because not to is anti-Easter, and so, not Christian, and family and friends get all waaa-waaa?? The ENTIRE American way of life -- oil based plastic -- not just SUV's -- is a major contributor to many, many health issues like 1 out four children expected to have cancer.

      I did a great ad for Tahoe --- I hope I win. GOD damn it, if my twenty-three year old son might die in this war, I WILL exercise my freedom of speech, and I will blame the gluttonous, American way of life that pervades EVERY aspect of life. FINALLY, I found SOMETHING to justify his participation (I AM AS upset about him killing someone as I am about him possibly dying for a war I DESPISE.) Except ... it's not any more noble. Fighting for a selfish, wasteful, society.

      And, the crazy truth is --- I try my best to live in accordance to my Native American heritage. To walk gently upon the earth and honor the planet as the Mother. I am conservative in everything I use and buy and I recycle. What else can I do??? If you did one of the anti-Tahoe ads, GOOD FOR YOU... I GET IT!!!! But, what else are you doing? IF YOU buy bottled water in platic bottles that will just be tossed back into landfills to further exacerbate the pollution of drinking water... well... well... then just SHUT UP.

      WHEN ARE PEOPLE GOING TO GO OUT INTO THE STREETS AND REALLY PROTEST WHAT IS HAPPENING!?!?!? WHen mortgage payments on the newer, bigger, more furnished house, and all of our goodies aren't the most important thing??? When we are ready to pull together and look at the BIG PICTURE, and change the way we consume.

      respectfully,
      A mom ready to rise up

      PS. My engine blew yesterday in my 14 year old Lexus ES with 195,000 miles on it (I buy quality and keep it forever) which gets great gas mileage --- and I haven't contributed to the glut of unnecessary cars in as many years. I'd love to win the Tahoe -- I need a car.
      • 8 Years Ago
      Dylan - your's is the best!!! I'm still laughing!!!
      • 8 Years Ago
      This is way too much fun. I'm only sorry that the people who NEED to be watching these probably won't.

      http://www.chevyapprentice.com/view.php?country=us&uniqueid=1b6ce1b4-1472-1029-98eb-0013724ff5a7

      • 8 Years Ago
      You can see more not-quite-what-GM-wanted Chevy commercials here:

      http://www.treehugger.com/files/2006/03/make_your_own_s_1.php.
      • 8 Years Ago
      How are you finding these to see them? I want to show other people mine but even the send to a friend doesn't work.
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