Reuters is reporting that Saab lost more than $300 million in 2005, up considerably from its $200 million loss in 2004.
The losses are all the more daunting because Saab posted record unit sales in Europe, its core market. We can expect that GM's most vocal investor, Kirk Kerkorian's Tracinda Corp., will renew its call for GM to cut its losses and dump the Swedish brand.
What are Saab's turnaround prospects? Perhaps encouraged by Saab's new models, GM Europe's president Carl-Peter Forster is pinning his hopes on higher unit sales in 2006, plus cost cutting and productivity improvements.
The losses are all the more daunting because Saab posted record unit sales in Europe, its core market. We can expect that GM's most vocal investor, Kirk Kerkorian's Tracinda Corp., will renew its call for GM to cut its losses and dump the Swedish brand.
What are Saab's turnaround prospects? Perhaps encouraged by Saab's new models, GM Europe's president Carl-Peter Forster is pinning his hopes on higher unit sales in 2006, plus cost cutting and productivity improvements.
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