Which is why they've decided to break into the "superluxury" market. Toyota's veep of corporate communications Irv Miller says, "There's a lot of discussion on halo effect on a franchise and a luxury market particularly." Big Irv claims talks have run the gamut in terms of what kind of vehicle could possibly fulfill Lexus' dreams of ultralux— they've discussed sedans, a sports car, and even a hybrid capable of making performance numbers at which people do not immediately laugh. Unfortunately, the Lex from Minority Report (pictured) has not been considered. Lexus projects that the $100,000 mark is where they will aim, leading your belligerent uncle to chastise you next Thanksgiving for spending so many bills on "what's basically a Toyota. You spent a hundred large on a Toyota, I hope you realize that. Now pour me another scotch."




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