4 Articles
Report
Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to

Study
J.D. Power: More car buyers base purchases on brand reputation than ratings and reviews

Reputation is everything, according to a new survey by J.D. Power and Associates. The 2012 Avoider Study found that 43 percent of buyers who steer clear of a particular model due to quality concerns do so merely because of common knowledge. Ratings and reviews – our stock in trade – were cited by 38 percent, while previous ownership of a model caused scorn in only 14 percent of respon

Is Camry the new 'old folks' car?

The Toyota Camry is one of the most successful cars in the U.S., having outsold all other sedans since 1997. But can it sustain its crown? Ted Evanoff of the Indianapolis Star writes that the vehicle may be suffering an image problem.