12 Articles
New York 2011: Mazda doubles down against hybrids, electric cars

We noted Mazda's somewhat unusual message to New York Auto Show attendees yesterday, the one that said: Not Electric. Not Hybrid. Not A Drag To Drive and thought we should try to figure out why Mazda is going after today's electric and hybrids vehicles with this kind of attack message. The short version: electric and hyb

Mazda goes big for hybrids in next decade

Zoom Zoom may soon rhyme with Green Green as Mazda has added itself to the growing list of automakers investing heavily in hybrid automotive technology. While it's true that the Japanese automaker has offered a hybrid version of its Tribute SUV, that car is really little more than a rebadged Ford Escape Hybrid.

Mazda plans to boost fuel efficiency 30 percent, add hybrids and EVs by 2015

In a mild role-reversal of sorts, Mazda CEO Takashi Yamanouchi has said that his company will in fact venture into electric vehicles and hybrids, but not until 2015. In the meantime, the Japanese automaker will focus on incremental improvements in the efficiency of gasoline and diesel engines and strive for an overall weight reduction in all of its vehicles with the goal of increa