Dietrich Mateschitz

"If we are not competitive from an engine point of view, we will leave. For sure we don't want to spend the next five years fighting for P5."

Dietrich Mateschitz, an Austrian billionaire and the man behind the all-encompassing Red Bull brand, had some stern words for Formula One during an interview with an Austrian newspaper. Vienna's Kurier asked what it would take for

Winning the Formula One World Championship may be motivation enough. But as an added reward, Red Bull chief Dietrich Mateschitz is reportedly giving each of his employees at Red Bull Racing a big fat bonus for having taken home both titles this year.

We wish we could understand how Dietrich Mateschitz thinks, but we just can't. After years of sponsoring F1 teams, the Red Bull chief decides to buy one outright. That wasn't enough, so he buys a second one. Then he sells half of that team to former F1 driver (and fellow Austrian) Gerhard Berger. Then he says he wants to sell it off altogether, but instead he buys it back.