"Happiness isn't around the corner. Happiness IS the corner." So said an ad for BMW created in 1996 for the Z3. In the TV version (see the video at the very bottom after the break), a heavy-metal music track underlined the idea, which was carried over to magazines and billboards.
American automakers have long struggled to export U.S. made vehicles to overseas markets. BMW, on the other hand, has apparently had no such problem. After 15 years of building cars and SUVs in Spartanburg, South Carolina the company has now shipped over one million cars to overseas markets. That's nearly two-thirds of all of the production from the plant.