Luxury by Lincoln, power by Raptor.
"They've never been in autos before, and this is going to be an absolute point of differentiation for us." – Matt VanDyke
"I said our cars are built to be winners." – Jim Hall
With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's ex