Why Aren't Minivans Popular Anymore?
But try to look for a minivan at an elementary school parking lot and you'll be hard pressed to find one. Now, most moms opt for the "suburban assault vehicle," otherwise known as the SUV (sport utility vehicle).
Why are moms dropping minivans for SUVs? We look at the reasons why this change occurred.
Reason #1: Visibility From Driver's Seat
Small drivers often complain that they wish they could see more of the road (and the space around their vehicle). SUVs offer smaller drivers a higher seating position relative to the ground, but they also contributed to the problem. Often small drivers end up opting for SUVs simply because the other cars on the road have gotten taller (read: more SUVs on the road), creating a snowballing effect.
Reason #2: Minivans Didn't Evolve, Still Boxy
Minivans only come in one basic size (if you don't count full-size vans, which you really shouldn't if you're discussing minivans) and haven't really presented the consumer with choice. SUVs? Any size, shape or configuration you'd like. SUV buyers simply have more purchase options than minivan buyers. For example, the differences between these two popular SUVs (a Chevy Suburban and Honda CR-V) are obvious in terms of shape, price and usage.
Reason #3: Loading Can Be Easier With Some SUVs
Reason #4: Moms Are More Independent When Buying The Family Vehicle
Reason #5: SUVs Are Riding On Car Chassis
Reason #6: More Innovation, Technology in SUVs
While minivans can boast about in-car entertainment systems, SUVs have it all over their boxy compatriots in just about every other category. This glass roof on the Ford Edge is one example.
Reason #7: There Are Hardly Any Minivans To Pick From
Reason #8: Putting It Off Due To Shorter Ownership Cycles
Reason #9: SUVs Offer More Design "Flair"
SUVs, on the other hand, have shown a wide range of design language over the years (consider the differences between a Honda Element, Chevrolet Tahoe and Land Rover Range Rover).
This diversity of design means that SUVs tend to fracture into different parts of the market and different designs appeal to different people. In turn, it allows for more buyers.
As the entire market (including, yes, moms) looks to interior design as a way to differentiate one vehicle from the next, SUVs present much more choice. You'll never find, say, the interior flourishes of this Land Rover in a minivan product.
Reason #10: Moms Don't Want To Be "Just Moms"
But the definition of a SUV is something different entirely. While we might know the vehicle as a common family hauler today, it still has its origin in off roading and the sort of free-roaming spirit that a lot of us have (or wish we had) inside. Moms are choosing to select a vehicle that stands for something greater than simply soccer practice taxi service. What that means is something each mom might define for herself, but having the option is what's important.