Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
A war is coming. It's been brewing for some time between the top-performing hot hatches, and will be determined by the ultimate bragging rights: the lap record at the Nürburgring for front-drive cars. Renault claimed it and reclaimed it again with successive versions of the Megane RS, then Seat took it by some margin with the new Leon Cupra. But this could take it from both.