Nissan Frontier

The Right-Sized Truck Shows Its Age Sometime during the mid '90s, the Big Three stepped up the fullsize truck arms race in a serious way. While Chrysler, Ford and General Motors had always fought tooth and nail for every last possible customer, suddenly trucks began evolving into more than just utilitarian work horses. While the old payload and towing one-upmanship continued in earnest, pickup design began swelling with broad grilles, massive wheels and flanks to match. Option sheets suddenly glittered with choices previously confined to luxury vehicles, and MSRPs began covering wide…