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Matthew McConaughey is playing up his cool demeanor in a set of jazzy new ads for the Lincoln MKX. The latest commercials combine into a short film about the actor, his crossover, and a game a poker.

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We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.

Mad Men's John Slattery, Lincoln's new pitchman. Follow the jump to watch the new TV spot.