We're getting a bit of déjà vu with the 2023 Dodge Hornet. It's a small car based on an Alfa Romeo (the Tonale) with Dodge styling and marketing. The Dodge Dart was also a small car based on an Alfa Romeo (the Giulietta) with Dodge styling and marketing. The Dart didn't go over great. But we think the Hornet has a few advantages the Dart didn't. It's an SUV, which is still a popular and growing segment. It packs much more potent powertrains, unlike the Dart's underpowered base naturally aspirated and turbo engines. And while this is even closer to its Alfa donor, Dodge is pledging more support for owners to hop up their Hornets, which is a way to distinguish the model and help it fit the Dodge image.Design-wise, the Hornet is very much a Tonale with a Dodge facelift. The front clip has been updated with a fascia similar to those of the Charger and Durango. It even gets the signature hood with vents. Around at the back, the full-width taillight has been tweaked with different lighting elements and a light-up Dodge "Rhombi" logo. The Hornet also sports some admittedly very cool Hornet badges on the front fenders. The inside is also mostly carry-over from the Tonale save for some air vents, some screen graphics, upholstery colors (always black and red) and moving the start button to the dash. None of this is necessarily bad, as the Alfa was pretty nice to begin with, but it's worth noting.For more visit https://www.autoblog.com/2022/08/16/2023-dodge-hornet-reveal-gt-rt-alfa-romeo-tonale-hybrid-awd/#dodge #dodgehornet #hornet
Transcript
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The Dodge Hornet is the brand's first electrified product and an entry into an all new segment for us. And we're going to do it in typical Dodge fashion. We're going to do it different than everyone else in the industry that competes in that segment.
Everyone in that segment is buying for price, value and fuel economy. That's not what we're doing. We're bringing an aggressive, muscular offering to the marketplace. We are launching the quickest, fastest and most powerful compact UV under $30,000.
And then from there, we're going to step up to the PHEV version. But we're not going to call it a PHEV. We're going to call it an RT because it is a proper step up in performance like an RT should be.
And from there, we're going to go into direct connection. And we're going to bring a GLH to market. And for those of you that remember what that stands for, it stands for taking the big dogs down with our smallest offering. And we're going to be true to that exact same philosophy with the new Hornet.
We can't wait to get into this segment and really disrupt it. We're coming into a politically correct segment. And we're going to do what Dodge does and shake it up.
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