Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Chevrolet Spark Videos
We're already familiar with the Chevrolet MyLink infotainment system that's slowly making its way across the brand's entire portfolio, but today, we were able to get our first look at the next big feature being added to General Motors' Bowtie tech. First available on the 2013 Chevrolet Spark and Sonic, GogoLink is a smartphone-based app that works with the car's touch-screen display to provide a fully functional navigation feature to the MyLink system.
We got our first taste of Chevrolet's new entry-level version of MyLink at CES, and for being a pre-production unit that's not due to arrive in showrooms until later this year, we're throughly impressed.
Young Creative Chevrolet awards – Click above to watch video after the jump
Chevrolet Spark DJ booth – click above to watch the video