Reuters reports that Tesla flipped the switch Monday, according to ICANN, an internet accreditation company. Sure enough, heading to the old address redirects to the new one. But beyond dropping a word, Tesla has actually consolidated its web properties. The old teslaenergy.com, where the company hawked its commercial and residential batteries, redirects users to tesla.com/energy. The changes have been in motion for a little while. Tesla acquired the new web address earlier this year and started shuffling its employee emails over to the new domain, a person familiar with the situation told Reuters.
Have to focus on tonight's @SpaceX launch. Will post Tesla (master) product plan afterwards.— Elon Musk (@elonmusk) July 17, 2016
Will be working at Tesla on Autopilot & Model 3 today, then aiming to pull an all-nighter and complete the master product plan— Elon Musk (@elonmusk) July 19, 2016
Reuters seems to think the new domain name signals a potential name change for the brand, and could be a part of Elon Musk's mysterious master plan, teased and then delayed. That could be, but for right now, rather than speculating, we'll just enjoy having to type in fewer letters when we feel like configuring a Model S.