Peter Schreyer, Hyundai-Kia design chief, says the Vision G reflects "a DNA that balances design and performance with the idea that you don't need to be over the top in terms of glitz and stereotypical luxury cues." The coupe sends a decidedly different message than the last luxury concept that came from Hyundai's California Design center, the HCD-14. While that model was striking – albeit a little gaudy with suicide rear doors and oversized carbon-fiber wheels – the Vision G aims to be understated, despite its grand size and dramatic lines. The end result is an attractive package, with an alluring, sleek style.
The HCD-16's design is characterized by a long hood, high beltline, and cabin that presents a "slingshot-like" appearance. Christopher Chapman, head of Hyundai's US design center, says the styling is meant to speak to the owner, rather than "the spectators" that might see the car on the road. Hyundai says the idea of respectful luxury carries through to the interior, where elegant lines and finishes are meant to set the mood, rather than stand out as over-the-top elegance.
At the heart of the Vision G Coupe Concept is Hyundai's 5.0-liter Tau V8 – the same engine found in the Equus and Genesis – with 420 horsepower at 6,000 rpm and 383 pound-feet of torque at 5,000 rpm. That said, the Vision G solely represents Hyundai's upscale inspiration moving forward. It might seem like good inspiration for a next-generation Genesis Coupe, but that isn't necessarily the case. One particularly neat feature is the "valet door," that opens when the driver approaches, as if by a valet. Perhaps this is something that could work its way into the next-generation Equus as an upscale option?
The HCD-16 derives its nomenclature from the studio in which it was designed, with "HCD" being an acronym for Hyundai California Design, and the number 16 representing the 16th concept to come out of that center. While the Korean automaker's US studio took the lead, Schreyer says, "The concept was designed with coordinated input from Hyundai design studios around the world."
We'll have more live impressions in the near future; the Vision G makes its way up to Monterey for this weekend's Pebble Beach festivities.
Introduces Concept as Evolution of Hyundai's 'Responsible and Respectful' Luxury Family of Products
FOUNTAIN VALLEY, Calif. Aug. 11, 2015 – Hyundai Motor America revealed the "Vision G" Concept Coupe to a select group of media at the Los Angeles County Museum of Art (LACMA). The concept was described as Hyundai's inspiration for its family of future premium products that promise luxury, performance and style with the value and responsibility that is the foundation of Hyundai's brand.
"The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the U.S.," said Peter Schreyer, Hyundai's president and chief design officer. "The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don't need to be over the top in terms of glitz and stereotypical luxury cues."
During the design process, Hyundai's team of designers centered their work on the notion of "chivalry" – a word they felt best defined the idea that one doesn't need to shout to be noticed and respected. "Vision G" is purposefully understated, despite its size and dramatic lines. One example of this respectful luxury – and a nod to the self-sufficiency of the driver – is a technology that automatically opens the door as if being opened by a valet.
The exterior styling of the concept is highlighted by a long hood, high-beltline and a cabin that presents a slingshot-like appearance. "In keeping with a design that speaks to the owner rather than 'the spectators' who might see the car on the road, Vision G appears dynamic and in constant motion," said Christopher Chapman, head of Hyundai's U.S. design center and leader of the coupe's design team. "After all – and if all is right in the world – the only time an owner sees the exterior of the car is when it's standing still."
The underlying idea of respectful luxury flows into the interior, underscored by its clarity and simplicity. No glaring examples of luxury, but rather elegant lines and finishes.
The heart of "Vision G" is the award-winning 5.0-liter Tau V8 engine producing 420 horsepower at 6,000 rpm and 383 lb. ft. of torque at 5,000 rpm. The Tau V8 engine family has been named to Ward's prestigious Ten Best Engines list three times. With high-pressure direct injection for impressive power, low emissions and superb efficiency, this latest version of the Tau V8 benefits from an optimized intake runner length, enhanced timing chain for reduced friction and NVH, low-torque exhaust manifold, increased compression ratio and upgraded multiple-injection mapping. These enhancements combine to produce a flatter torque curve at lower rpm for even better driveability.
"Vision G" will next be shown at the Pebble Beach Concours d'Elegance on Sunday, August 16 in Monterey, Calif.