The Nissan-Dongfeng joint-venture first announced the Venucia brand in July 2011. Less than a year later, the China State Council said it hoped to have as many as 5 million plug-in vehicles on China's roads by 2020 as a way to address pollution issues with rapidly growing pollution in the country's largest cities. As a result, companies like General Motors and Tesla have included China in their vehicle-electrification strategies.
Earlier this year, it was reported that Dongfeng, China's third-largest automaker, will gear up to start production on its Fengshen E30 EV electric city car next year. That model was first unveiled at the Beijing Auto Show in 2012. Earlier this year, Donfeng-Nissan showed off the Viwa Concept EV.