Business Insider recently spoke with the social media giant's VP of global marketing Carolyn Everson, who said her team is in the position of having to reintroduce themselves to GM's new advertising personnel. Everson explained that GM's withdrawal from its involvement in Facebook was not because ads weren't working. Rather, "It was about whether or not their strategy on Facebook was the right strategy. And we are working very hard to get that in a better place."
Everson has been meeting with top GM brass over the last couple of months, and has been in touch with the new chief marketing officer for GM Canada, who apparently is in favor of Facebook. According to Everson, GM has not written any checks yet, but talks are moving along and dealings between the two companies will, in her words, be in a "better place" soon.