Since 2008, the RAV4 has never sold anything close to 200,000 units; the model's best year in recent times was 2010 when 170,877 models were moved. But with this all-new 2013 model, Toyota is hoping to capture a larger chunk of younger buyers – folks who might normally look at the Ford Escape and Mazda CX-5.
"It has an awful lot of capability for the younger buyer, so we're hoping to get a little more share of that," Fay told Ward's Auto.
In addition to completely new styling and better refinement, the RAV4 loses its V6 option for 2013. The only engine offered will be Toyota's 2.5-liter inline-four, good for 176 horsepower and 172 pound-feet of torque, and able to achieve highway fuel economy as high as 31 miles per gallon when paired with front-wheel drive.
The 2013 RAV4 hits dealerships in January. Pricing will be announced closer to the vehicle's on-sale date.