We Americans are far too self-conscious to widely adopt the immensely utilitarian MPV, opting for bloated, high-riding crossovers. In Europe, on the other hand, vehicles like the Citroen C3 Picasso are optimal for families in towns where the streets were once farm paths.

This funky people-mover was first unveiled in 2007 and has gone on to move more than 320,000 units in sales. Citroën brought very little to the table in the way of specs, but from what we can tell, the visual updates are on the subtle side, bringing it more in line with the rest of the French automaker's product offerings. The free-floating double-chevron logo of Citroen is now anchored by faux vents that run from headlight to headlight. Upper and lower grilles now have a honeycomb pattern, and LED running lights have been added below the fog lights.

Pricing and availability have not yet been released, but that information will become available as the C3 Picasso nears its arrival in dealerships in January of 2013. More details are available in the press release below.
Show full PR text
Audacity, creativity requirement are key values ​​for Citroën. The models shown at the Mondial de l'Automobile in Paris are the perfect example. They demonstrate the strong commitment of the brand to move forward in pursuing its upmarket, accelerating its internationalization and constantly offering technologies and innovations offering a new approach to mobility:

- The upgrading of the brand continues thanks to a line DS increasingly dynamic and attractive. This line, which has more than 250,000 cars sold in the world, grew with the arrival of the Citroën DS3 Cabrio. This version combines all discoverable advantages of DS3 (style, roominess and driving experience) the pleasure to ride uncovered at the slightest ray of sunshine with the ability to operate the top while driving up to 120 km / h! Other points of attraction: new on the DS3 with more customizations possible, as well as the DS4 and DS5 with limited editions, Pure Pearl, sophisticated style. In addition, the DS4 sees his range with a version HDi 160 BVA6. And a willingness to go farther, exclusive services are offered to the customer in line with DS Citroën DS Club Privilege. The upgrading of the brand also goes by the range of C to the image of Citroën C4 Aircross, launched last April, or the new Citroën C3 Picasso. World premiere, this model has sold more than 320,000 copies, continues to stand by its bold design and innovative architecture.

- The internationalization of the brand accelerates with the launch of two sedans character, Citroën C4 and C-L ELYSÉE. These sedans, destined for international markets growth are presented during the press days. Designed in France with the expertise of international Citroën, they have the best know-how of the brand in terms of style, technology, development and quality. Citroën strengthens its status as a global brand with the launch of the DS line in China, Latin America or Russia. Expression of French luxury with a unique, strong imagination and emotion, and a refinement of exception, the DS is a showcase for the brand internationally.

- Citroën goes even further in its approach to mobility with environmentally friendly technologies and innovations available to all and for all purposes. Brand has an offer ever more efficient engines, like the e-HDi 70 engine Airdream BMP on the Citroën C3 emitting just 87 g CO2/km or new petrol engines PureTech. Another asset of technologies already available under the hybrid diesel Hybrid4, the Citroën DS5, which represents 20% of sales of this model, or technology on Full Electric Citroen C- ZERO. Citroën did not stop there and offers on the occasion of the press days, its DS3 concept car with Electrum Full Electric technology and innovative architecture. Finally, the brand has developed a new concept of mobility with Citroën Multicity. Launched in Germany this year with a public car sharing C-ZERO Berlin Multicity Citroën has developed in France with new services: rental and car sharing between individuals.

To illustrate perfectly the three major themes, the brand created the concept car number 9. Unveiled at Beijing, this concept car will not only illustrates the internationalization of the brand, but also foreshadows his future either by design or by our technologies, presented for the first time on the occasion of the World Paris Motor Show.

Share This Photo X