The FR-S is slated to hit dealerships at the beginning of June and Scion projects that it will sell around 10,000 units before the end of the year, with an additional 20,000 cars finding homes in 2013. The automaker already has 1,243 pre-sale orders for the FR-S.
The nearly identical Subaru BRZ will also be sold in the United States, but parent Fuji Heavy Industries has less ambitious sales hopes. Subaru is only looking to move between 5,000 and 7,000 units annually. Hollis believes the FR-S, which is priced at $24,200 (not including $730 for destination) will sell in higher numbers largely in part to Scion's larger network of dealers.