Ford teases new concept car among other Frankfurt debuts

We're inching ever closer to the 2011 Frankfurt Motor Show, and automakers are beginning to tease us with the wares they'll have on display in Germany. Ford has announced that the company will show off a new "major new design concept" as well more details of a hopped-up version of the Focus. The reveals will take place on the manufacturer's largest-ever Frankfurt display stand. At 34,444 square-feet indoors, visitors may need their own personal guides to shepherd them through Blue Oval's new products. Outside, Ford is also featuring a test drive track laid out on over 30,000 square feet of parking lot.

What can we expect from the design concept and the performance Focus? Details are slim at the moment. It could be the rumored coupe model, and there's always a chance that we'll learn more specs on the forthcoming Focus ST, though there's really no telling at this juncture. All in, we hear that Ford will unveil four new vehicles at the show. Look for their unveiling on September 12 and hit the jump for the press release.
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Ford at 2011 Frankfurt Show

• Ford design concept and Focus performance news announced at eve-of-show media event on Ford's stand on September 12

• Ford to demonstrate latest technology in a new outdoor driving space adjacent to an extended stand designed to increase visitor participation

BRENTWOOD, Essex, 3 August 2011 – Ford Motor Company is planning four global product reveals at September's Frankfurt show, including a major new design concept and details of the next Focus performance car.

Media are invited onto Ford's stand for an eve-of-show preview of the Blue Oval's news, delivered by European chairman and CEO Stephen Odell. He will be joined by J Mays, design group vice president and chief creative officer, and Derrick Kuzak, global product development group vice president.

The reveals will all take place on an expanded 3,200 sq. m stand – Ford's largest ever at Frankfurt. Just outside will be a 2,800 sq. m track where visitors can take part in Ford's 'Drive Experience', testing out innovations such as Active City Stop and Active Park Assist.

"Ford plans to make a strong statement at the Frankfurt Motor Show, with several very exciting global product reveals and our significantly expanded show stand," said Stephen Odell, chairman and CEO, Ford of Europe. "We're excited to be showing customers our best-ever vehicle line-up and a special glimpse of the future."

The Ford stand will be located in Hall 9 (see plan below) and, for media already planning on visiting the show, an invitation to Ford's pre-event on September 12 and RSVP details are attached.

Ford Information


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