He's no Lance Armstrong, but he ain't no C-List celeb either. With roles in flicks including National Lampoon's Van Wilder, The Proposal, X-Men Origins: Wolverine and Green Lantern, the Canadian born actor Ryan Reynolds is quickly becoming a household name.

Perhaps that's why Nissan has turned to Reynolds to promote "Innovation for Endurance," an integrated fitness program. Or maybe it's because Reynolds just so happens to own a Nissan Leaf, the vehicle he will be promoting for Nissan. In any case, Reynolds' involvement with "Innovation for Endurance" will include digital and print creations and videos for the "Innovation for Endurance" Facebook page and Nissan's own Facebook page.

Why'd Reynolds buy a Leaf? Let's turn to the words of the Green Lantern star for an answer to that:
I believe it's possible to take great leaps forward without sacrificing a way of life. For me electric vehicles, like the Nissan Leaf, are not only representative of taking back the power, but also a significant statement about conscious ways of living.
The people behind the "Innovation for Endurance" program are elite fitness enthusiasts, athletes and coaches who share their devotion to fitness, health and training through on-site event appearances and blog posts.

[Source: Nissan]
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RYAN REYNOLDS PARTNERS WITH NISSAN TO SUPPORT THE ZERO-EMISSIONS NISSAN LEAF AND THE INNOVATION FOR ENDURANCE PROGRAM

Today Nissan North America announced a new partnership in conjunction with the recent launch of "Innovation for Endurance," a new integrated fitness program. Ryan Reynolds, an actor and environmental activist, comes to the program to support the Nissan LEAF, Nissan's 100% electric vehicle recently named the "2011 World Car of the Year."

Reynolds stars in the upcoming movie Green Lantern opening June 17 nationwide as well as the anticipated comedy The Change-Up opening August 5th. He is a Nissan LEAF owner and says it's a personal statement for investing towards a greener lifestyle. He looks forward to driving past gas stations and only stopping to purchase gum in the first mass-marketed, zero-emissions electric vehicle.

"I believe it's possible to take great leaps forward without sacrificing a way of life. For me electric vehicles, like the Nissan Leaf, are not only representative of taking back the power, but also a significant statement about conscious ways of living," said Reynolds.

His involvement with "Innovation for Endurance" will include digital and print creative, and videos for the "Innovation for Endurance" Facebook community page and the Nissan brand Facebook page. The pillars of the "Innovation for Endurance" program along with those who are globally conscious are the elite fitness enthusiast, athletes and coaches who share innovations in fitness, health, gear and training through on-site event appearances and blog posts. Ryan Reynolds joins program Innovators Ryan Hall, Olympian and fastest American marathoner; Tara Stiles, author of Slim Calm Sexy and founder of Strala Yoga; Levi Leipheimer, elite cyclist and three-time Tour of California champion; and Chris Carmichael, founder and CEO of Carmichael Training Systems, Inc. and coach to Lance Armstrong.

The program is one that is especially important to Nissan and is part of a fifth year partnership with Rodale, Inc., a recognized leader in fitness and publisher of Bicycling, Runner's World and Running Times, all of which will feature editorial content from the campaign.

"We're ecstatic to have Ryan Reynolds join us as the newest face in the 'Innovation for Endurance' program," said Brian Carolin, senior vice president, sales and marketing, Nissan North America Inc. "He believes in the Nissan LEAF and knows the important impact it will have on the environment and as an active individual, 'Innovation for Endurance' made sense as a program that supports initiatives Ryan already participates in."

About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.

About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

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