Report: Mexico's Mastretta hoping to turn Top Gear notoriety into sales

Mexican sportscar manufacturer Mastretta is making the best of a bad situation. The company is attempting to capitalize on the furor over insulting comments that the presenters of Top Gear made about the automaker and Mexico in general. According to Drive.com, since the incident, traffic to the company's website has skyrocketed, and more importantly, orders for the Mastretta MXT have leapt as well. According to Carlos Mastretta, the company's general manager, the manufacturer now has orders from countries in Europe as well as Brazil and Chile. Mastretta has recently begun to receive inquiries from the States, as well.

The jump in attention is thanks solely to the dust up over the Top Gear comments. According to Drive.com, the MXT was a relative unknown – even in its home country. While Mastretta is a well-known manufacturer of public-transportation vehicles, few knew that the company is also responsible for this new sportscar before hearing about the confrontation between the BBC and Mexico's ambassador to the UK.

The Mastretta MXT is powered by a turbocharged 2.0-liter Ford Duratec four-cylinder engine with around 250 horsepower, and the company says that the vehicle should be good for 0-60 mph dashes in the high four-second range thanks to its lightweight design.

[Source: Drive.com]