According to The Car Connection, a new study has found that the automotive industry is the second most trusted business in the world just behind technology. The research was conducted as part of the Edelman 2011 Trust Barometer and included results from 5,075 people in 23 countries. Each of the respondents were between 25 and 64 years old, held a college degree and were also in the top 25 percent of household income for their age group. Each participant was asked a series of questions concerning businesses, government and the media, especially concerning whether or not individuals trusted those entities to "do what's right."
Around 81 percent of those surveyed said that they trusted the technology sector to do the right thing (whatever that may be), compared to the automotive industry's 69 percent. In fact, carmakers beat out 14 other industries including food and beverage, energy, pharmaceuticals, media and biotech. Why? The Car Connection seems to think the findings are coupled to the automotive industry's underdog presence thanks to bankruptcies and massive recalls around the globe, while the greater push for green technologies and a rampant social media presence likely play a part as well.
[Source: The Car Connection]
Around 81 percent of those surveyed said that they trusted the technology sector to do the right thing (whatever that may be), compared to the automotive industry's 69 percent. In fact, carmakers beat out 14 other industries including food and beverage, energy, pharmaceuticals, media and biotech. Why? The Car Connection seems to think the findings are coupled to the automotive industry's underdog presence thanks to bankruptcies and massive recalls around the globe, while the greater push for green technologies and a rampant social media presence likely play a part as well.
[Source: The Car Connection]
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