Final Numbers: 2011 Detroit Auto Show was bigger than 2010 in every way

The 2011 North American International Auto Show wasn't exactly chock-full of game-changing new product, but that didn't keep the media and public from making it a much bigger success than the 2010 show. Crain's Detroit Business reports that the 2011 Detroit Auto Show held 5,000 members of the international media during press days and 21,000 guests (5,000 more than in 2010) during the two-day industry preview. The annual charity preview saw another 10,500 guests, raising $2.6 million for charity.

That's good news, but the top headlines for the struggling Detroit area are reserved for the $325 to $350 million in total estimated economic impact – about $25 million more than in 2010. A grand total of 735,370 members of the general public purchased tickets to NAIAS; up 20,000 from the 2010 show. Now that's certainly a step in the right direction.

[Source: Crain's Detroit Business | Image: Stan Honda/AFP/Getty Images]

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