The J.D. Power study also found that the ease or difficulty of price negotiation had the largest impact on just how satisfied customers were with their purchase at the end of the day. That's likely because agreeing on a price takes the largest amount of time during the car buying process aside from actually choosing a model. J.D. Power says that on average, negotiation takes around 53 minutes.
With all of the options available to car buyers these days, dealers would do well to heed the information in this particular study. Head over to the J.D. Power site for a closer look.
[Source: J.D. Power | Image: Getty]