For a Dodge dealer, it couldn't get much better than selling a good quantity of Vipers. As if selling Chrysler's flagship model wasn't sweet enough, we bet seeing the smile on a customer's face when they crank over their new 8.3-liter V10 for the first time is a reward in and of itself. The Viper's time on this earth may be limited, but while it's still being offered, the process just got that much sweeter for three dealers.
As part of its "Dealer Exclusive Program," Dodge has created three special editions specifically for the dealers who've sold the most Vipers across the country. The first is the Viper SRT10 ACR Roadster, commissioned by Woodhouse Dodge of Blair, Nebraska, in yellow with black; followed by the "Reverse SRT10 ACR" in green over black for Texas' Tomball Dodge; and finally Roanoke Dodge of Roanoke, Illinois' Black SRT10 Coupe with a split purple stripe up the middle.
All of them look like a pretty darn sweet way to send the Viper rumbling off into the setting sun, but only 50 will be made in total, so we're betting that more than a handful of these will be stashed away by collectors. Full details in the press release after the jump.
Dodge Announces Dealer Exclusive Program Offering Unique 2010 Viper SRT10s
06.07.2010 , Auburn Hills, Mich.
The 2010 model year just got even more exclusive for the Dodge Viper. The Dodge brand is unveiling three new unique 2010 Viper SRT10 vehicles as part of its "Dealer Exclusive Program."
Dealers who sold sufficient Viper volume to qualify were given the opportunity to create their own special editions that best meet the dreams of their most loyal customers. A total of 50 cars are being built under this program, and specific combinations were determined by each Dodge dealer who volunteered to participate.
Shown here (from left to right) are the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver's stripe; the "Reverse SRT10 ACR" developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.
To find all of the Dodge dealers who have 2010 Dodge Viper SRT10s on order including the various special-edition models, check out the new dealer locator function at the Viper Headquarters website: http://www.viperheadquarters.com/viper_nation/dealer_locator
With this being the last model year for the current-generation Dodge Viper, 2010 continues to be the most special year of production for the 600 horsepower V-10 powered "ultimate American sports car." Approximately 500 cars will make up the 2010 model year production run, and each one is more exclusive than ever before with more than 7,000 different possible appearance combinations.