Nissan has finally announced the first round of pricing on the Leaf electric car. In Japan where Nissan is hoping to sell 6,000 copies in the 2010 fiscal year, the base price will be ¥3.76 million (roughly $40,700 U.S.) before any tax breaks. With the current ¥770,000 EV incentive in Japan, that price will drop to a bit over $33,000.
Nissan will start taking pre-orders for the Leaf in Japan on Thursday, April 1 and is expected to do the same here in the U.S. Nissan is expected to announce American pricing later today and it should be lower than the Japanese price. Japanese dealers will also help customers arrange to have charging facilities installed in their homes and workplaces to make driving the Leaf more convenient. A financing option that includes the cost of electricity will also be offered in Japan, although we don't know if a similar deal will be available here.
Nissan Will Launch New Season for Mobility in April by Starting Pre-Orders for Nissan LEAF
Pricing in Japan will be 2.99 million yen with anticipated government incentives
Down-payment of just 2.4 million yen, and a low monthly fee for energy costs, can put consumers on the road to zero-emission driving this December
Company and dealers promise simple, one-stop shop experience
YOKOHAMA, Japan (March 30, 2010) - Nissan Motor Co., Ltd., today announced two key milestones as the company gets closer to the December delivery of Nissan LEAF, the world's first truly affordable, mass-market, all-electric zero-emission car. Specifically, the company announced the beginning of the pre-order process in Japan, as well as market-specific pricing for consumers. Other markets will announce their own pre-order process and pricing soon.
Speaking at the Nissan Global Headquarters, Nissan Chief Operating Officer Toshiyuki Shiga announced that beginning April 1st consumers will be able to visit dealers throughout Japan to place their orders for Nissan LEAF. Mr. Shiga was joined for the announcement by Takao Katagiri, Senior Vice President for Sales & Marketing in Japan, who announced pricing and explained the purchase process.
In Japan, the price of Nissan LEAF will start from 3.76 million yen. If current government incentives in Japan continue through fiscal year 2010, Nissan LEAF will be eligible for a 770,000-yen government incentive credit. With the incentive, the consumer's net price for Nissan LEAF will be 2.99 million yen. Nissan LEAF will also be exempt from the car-weight tax and the car-acquisition tax. Nissan offers customers various purchasing methods, including a Nissan Auto Loan. For example, Nissan has designed a program that allows consumers to pay only 2.4 million yen as a down-payment and then a low monthly fee of 10,000 yen, which includes the cost for electricity. This approach makes Nissan LEAF not only radical in its technology, but also radical in its affordability for consumers.
Compared to cars in a similar class, Nissan LEAF's cost of ownership is competitive. Driving Nissan LEAF requires only electricity. During six years of ownership, the electricity cost(*1) would be 86,000 yen. By contrast, the gasoline cost for a car in a similar class would be 670,000 yen.
"While a car in a similar class emits around 10 tons of CO2(*2) in the course of six years, Nissan LEAF produces zero emissions while driving," said Mr. Katagiri. "Nissan LEAF is an attractive, affordable EV that will introduce a new way of mobility for our customers."
Nissan aims to sell 6,000 units in Japan in fiscal year 2010.
The company will offer a variety of services to customers who purchase Nissan LEAF:
* Charging equipment arranged by Nissan dealers
Since EV owners will need charging facilities at their homes or workplaces, Nissan dealers will assist customers in the installation of charging facilities for private homes.
* Charging facilities installed at Nissan dealers nationwide
Before the release of Nissan LEAF in December, 200-volt regular chargers will be installed at all Nissan dealers nationwide, a total of 2,200 locations. In addition, about 200 dealers will have quick-charging facilities. A quick charger provides 80% of battery capacity in less than 30 minutes. For the convenience of Nissan LEAF drivers, at least one quick-charge unit will be available within a 40-kilometer radius throughout the country.
Today, Nissan also announced that it is developing a new quick charger that is almost half the current market price of quick chargers available today. This newly developed quick charger, which will be installed at 200 Nissan dealers nationwide by December, is the first to be put into practical use by an automaker. The unit will be available commercially in the future.
* After-sales service provided by Nissan dealers nationwide
As with conventional vehicles, after-sales service for Nissan LEAF will be provided at all Nissan dealers throughout Japan. Each dealer's service shop will have technical staff specially trained to handle EV maintenance.
Company to begin Nissan LEAF nationwide test-drive tour
This summer, Nissan will begin the Nissan LEAF nationwide test drive tour in Japan. In addition to test drives, exhibitions and workshops for the general public will be conducted to improve understanding and facilitate the widespread adoption of EVs.
The Renault-Nissan Alliance aims to be a global leader in zero-emission mobility. To date, the Alliance has signed zero-emission partnerships with more than 50 governments, municipalities and companies worldwide. Nissan will introduce Nissan LEAF in Japan, the United States and Europe in 2010, followed by global mass marketing in 2012.
1. *1: Electricity cost based on 1,000 km/month driving and using Tokyo midnight charging ratio. Gasoline cost based 1,000 km/month driving and 148 yen/liter.
2. *2: based on 1,000 km/month driving.
Nissan Zero Emission Website