GQ, the UK's leading monthly men's magazine, certainly knows a thing or two about the fashionable gentleman. And judging by the GQbyCITROËN concept, the fashionable fellas know a few things about svelte car design, as well. The GQbyCITROËN concept is a collaboration between Dylan Jones, GQ's editor, and Mark Lloyd, a British designer who is most recently credited for the new Citroën DS3. We must say, we're very attracted to it. Makes sense, then, that GQ and Citroën are branding this concept as "the ultimate gentleman's drive."
The GQbyCITROËN rides on the values of the classic GT theme, and designer Lloyd thought a proper grand tourer was much more suited to the GQ style, saying:
The cabin, accessed by rear-hinged coach doors, features a futuristic yet stylish cabin, with detailing and upholstery selected by Patrick Grant, the creative director for E. Tautz, a men's tailor found in the prestigious Savile Row in London.For me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT – the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for traveling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didn't want a car for the mass market. We wanted a car for GQ.
Because the GQbyCITROËN is purely a concept car, mechanical details are slim, but Citroën says that the car is powered by both a plug-in hybrid system as well as a 1.6-liter inline-four with direct injection, which achieves a 0-60 time of just 4.5 seconds and has a top speed of 155 mph (electronically limited, of course). Seems a bit far-fetched, but no matter, because we doubt a production version will ever see the light of day.
The GQbyCITROËN makes its official debut in the April issue of GQ, released on March 4th. Pick up a copy on your local newsstand, or simply scroll through our attached gallery to see high-res shots of this sleek new concept.
Citroën and GQ have revealed a unique and exciting automotive project – the GQbyCITROËN.
The GQbyCITROËN is a concept car born through a unique partnership between the UK's market-leading quality men's monthly and a team of Citroën designers, collaborating to create the ultimate gentleman's drive. This is the first time a British magazine has collaborated with a car company in this way.
Responding to a brief by GQ's editor, Dylan Jones, Citroën's team, headed by British designer – and the man responsible for the new Citroën DS3 – Mark Lloyd, took a new look at the GT theme and integrated it with a typical Citroën design approach bringing GQbyCITROËN from design outline to concept reality.
GQbyCITROËN combines classically sophisticated features and contemporary styling with a sculpted front end, rounded rear, strong body contours and sleek concave rear windscreen – a signature Citroën design.
The car's cabin is accessed by rear coach doors and reveals a spacious, comfortable and futuristic cabin. Completing the car's bespoke styling, the interior detailing and upholstery selections were provided by Patrick Grant, the Creative Director of prestigious Savile Row tailors, E.Tautz, who commented: "Savile Row is all about balance and Tautz's simple military inspired interior is the perfect counterpoint to the Gallic flair of the exterior."
Dylan Jones commented: "I wanted something practical, something cool, and something idiosyncratic – i.e. something surprising that didn't just look like a concept car. The GQ car needed to have the 'want' factor, but it also needed to look, feel and 'drive' like the sort of car no sane man could choose to ignore. We think it looks very very special."
Dynamic performance and environmental responsibility were also key requirements for the project. The GQbyCITROËN concept car is powered by a plug-in Hybrid with a 1,598cc, 4-cylinder direct injection petrol engine offering a sporty 0-60mph time of just 4.5seconds, an electronically limited top speed of 155mph and CO2 emissions of just 80g/km.
Mark Lloyd, Chief Designer of Citroën's International Projects added: "Where this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face and sleek rather than too macho. With the skills of a Savile Row tailor on the car's interior we have also achieved that bespoke, fitted feel, both inside and out.
"For me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT – the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for travelling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didn't want a car for the mass market. We wanted a car for GQ.'"
The GQbyCITROËN is featured in the April issue of GQ out March 4th 2010. For more information visit: www.gqbycitroen.co.uk.