Mercedes-Benz SLS goes from zero to gold in seconds for Dubai show

Over the past several years, we've seen no end of photos of high-end cars with bright chrome and gold finishes coming out of the Middle East and Russia. Until now, none of those have come that way from an automaker's paint shop. However, you just knew that couldn't last, and alas, Mercedes-Benz has created a special version of its new SLS AMG supercar for the 2009 Dubai Motor Show.

Fortunately, Mercedes has decided to forgo the shiny route and applied a matte gold finish dubbed "AMG Desert Gold" to the gull-winged SLS. The badging and trim bits like the three-pointed star also go from the usual chrome or silver to a deep back look, as do the wheels. The overall appearance is actually quite much easier on the eyes than the mirror-finished gold appliques we are used to seeing. At this point the show car is a one-off, but Mercedes has said that if there is enough interest (read enough checks with sufficient zeros) the desert gold paint will be offered through the AMG PERFORMANCE STUDIO program.

Joining the gold SLS on the Dubai stand is a special 30th anniversary "Edition 79" G55 AMG KOMPRESSOR SUV. This one gets a matte grey finish that is normally only offered on the SLS. The Edition 79 comes with a 507-hp supercharged V8 under the hood for quick blasts across the sand. In proper high-end limited edition fashion, only 79 examples of this old school Benz will be built with all of them headed to the mid-East.

[Source: Mercedes-Benz]

press release

Premiere at the "Dubai International Motor Show": SLS AMG in a striking gold paint finish

Dubai (VAE) – The Mercedes-Benz SLS AMG, the highlight of this year's
International Motor Show (IAA) in Frankfurt/Main, is on display in a stunning gold paint finish at the Dubai International Motor Show. This matt silk finish with the designation "AMG Desert Gold" lends an extraordinary aura to the new super sports car. The show in Dubai is also the premiere of the special G 55 AMG KOMPRESSOR "Edition 79" model. The Dubai Inter-national Motor Show is regarded as the most important motor show in the Middle East, and takes place every two years.

Matt gold on the aluminium body together with striking highlights in high-gloss black – an extraordinary and highly attractive combination. With its matt silk surface, "AMG Desert Gold" further accentuates the sporty appearance of the Gullwing model. All the decorative and mounted features that are in shining chrome or Silver Shadow in the standard SLS AMG have been given a deep-black paint finish by AMG's designers. Whether for the Mercedes star and the trim strip on the cross fin at the front, the fins on the bonnet and flanks, the filler cap or all the model plates: high-gloss black is used everywhere, ensuring a striking contrast with the matt silk sheen of the gold paintwork. The black-painted AMG light-alloy wheels in size 9.5 x 19 at the front and 11.0 x 20 at the rear are embellished with a golden ring on the rim flange.

"AMG Desert Gold" has currently only been used for the display vehicle at the Dubai International Motor Show, but given sufficient customer demand, this special gold paint finish could become available as an individual optional extra from the AMG PERFORMANCE STUDIO. Two alluring matt paint finishes - AMG Monza grey magno" and "designo magno alanite grey" - are already offered for the SLS AMG. And as a highlight, the unique "AMG alubeam silver", a finish that makes the paintwork glisten like liquid metal. At present SLS AMG customers have a choice of nine attractive paint colours.

Completely black interior, with plenty of solid carbon-fibre

The interior of the special SLS AMG model is in uncompromising, sporty black, the AMG sports bucket seats corresponding with the solid carbon-fibre centre console and other carbon-fibre interior features. Opening the bonnet reveals the 420 kW (571 hp) AMG 6.3-litre V8 engine, which is strikingly framed by the high-quality carbon-fibre engine compartment cover.
"The premiere of the SLS AMG in "AMG Desert Gold" at the Dubai International Motor Show is a token of respect for the Middle East. After the USA, Germany and Japan, the Gulf region is the fourth-largest market for AMG," says Volker Mornhinweg, CEO of Mercedes-AMG GmbH.

Special G 55 AMG KOMPRESSOR "Edition 79" model

Exclusively destined for the Middle East, the special G 55 AMG KOMPRESSOR "Edition 79" model is a reference to the sales start of the series in 1979. This 373 kW (507 hp) off-road icon has a particularly large community of fans in the Gulf region – which is the largest sales market for the top AMG model. The "Edition 79" has a highly attractive combination of unique features: the exclu-sivity of this limited edition of 79 off-roaders is immediately made apparent by the "designo magno alanite grey" paint finish. This matt finish is already familiar from the SLS AMG, but is otherwise unavailable for the G-Class. The G 55 AMG KOMPRESSOR "Edition 79" differs from the standard model in having a crash bar at the front, carbon-look side trim strips, 19-inch AMG light-alloy wheels in a titanium finish and chromed protective grilles for the front indicators, tail lights and the underguard. Eyecatching interior features include the designo leather seats in black/sand, high-quality, solid carbon-fibre trim and the Edition logo "1 out of 79" positioned in front of the selector lever.

Prestigious setting for other AMG high-performance models

At the Dubai International Motor Show, AMG, the performance brand within Mercedes-Benz Cars, is demonstrating the variety of its model range currently consisting of 16 high-performance models. One particularly attractive example on display is the E 63 AMG, the new sports saloon with a 386 kW (525 hp) AMG 6.3‑litre V8 engine. The C 63 AMG and the S 63 AMG complete the AMG lineup at the show. Eight Mercedes-Benz vehicles on the display stand are equipped with the AMG Sports package – among them the S 400 HYBRID and the new E-Class Coupé. The Dubai International Motor Show is open to visitors from 16 to 20 December 2009.