Of all the years to predict that plug-in vehicles are going to be put on the back burner, 2010 is not going to be the one. It's tough to know exactly how Cleantech plans to measure the popularity of EVs vs. smart mobility (and, really, aren't EVs smart?), but media attention is certainly one way to judge which one is on top. And there is absolutely no way that, by the end of 2010, we will have had more news stories about careful driving than we will about the Volt, the Leaf and the like. Simply not going to happen. We're not saying that smart mobility won't be talked about in 2010, but EVs will clean its clock in the media. You can read Cleantech's 2009 predictions here.
Cleantech Industry Reformation Begins With the Cleantech Group's Ten Predictions for 2010
Cleantech Group forecasts innovation, change and recovery in the cleantech market
SAN FRANCISCO, Nov. 30 /PRNewswire/ -- Continuing an annual tradition, the Cleantech Group(TM), founders of the cleantech sector and providers of leading global market research, events and advisory services for the cleantech industry, today issued ten predictions for clean technology markets in 2010. Next year's forecast reflects a transformative year of reformation around sustainability principles and predicts that the clean economy will go mainstream from every angle, including policy, capital and markets.
What: Cleantech Group's Ten predictions for 2010 include:
1. Private capital growth recovers, record fund year
2. Clean economies become the new space race
3. Electric cars take the back seat to smart mobility
4. Resource constraints beyond carbon rise to the fore
5. Commodity tradeoff debates intensify
6. Energy efficiency, driven by ICT, eclipses solar
7. Marketing suddenly matters
8. Buffet leads the super rich into cleantech
9. Acquisitions and consolidations accelerate
10. The rise of waste-to-energy, geothermal and aquaculture
Where: Cleantech Group's article on the "Ten predictions for 2010"