According to The New York Times, General Motors has come to terms with a consortium led by industry icon Roger Penske to sell its ailing Saturn brand. The agreement, which is expected to be announced later today, will apparently see Penske add Saturn brand and its stand-alone showroom network to his existing portfolio of 310 global dealers.
Penske, as you may recall, already has sole distribution rights to the Smart microcar lineup in the States, and he will apparently continue to sell GM-produced Saturn vehicles initially, after which he is expected to begin importing foreign autos from companies like Renault's Samsung Motors subsidiary in Korea.
[Source: The New York Times | Image: A. Messerschmidt/Getty]
Penske, as you may recall, already has sole distribution rights to the Smart microcar lineup in the States, and he will apparently continue to sell GM-produced Saturn vehicles initially, after which he is expected to begin importing foreign autos from companies like Renault's Samsung Motors subsidiary in Korea.
[Source: The New York Times | Image: A. Messerschmidt/Getty]
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