Brammo beefs up its executive team before electric motorcycle launch

Oregon based start-up EV maker Brammo is getting ready to launch its first electric motorcycle soon, so it had decided to bring on some experienced hands to help out with marketing, sales and engineering. John Farris is coming aboard to head up the marketing, communications and branding staff. Farris has past experience with similar roles on the Chevy Silverado team at GM and heading up motorsports marketing firm, Hardcard Holdings.

Adrian Stewart will lead the efforts to actually sell the Enertia and follow-on products to retail customers. That will include setting up distribution and service channels for the bikes.

However, none of that means much if the machines aren't properly engineered. For a battery-powered bike the electrical engineering is especialy important, so Roger Gerson will be joining from the recently bankrupt Vectrix to lead the EE staff. Brammo is also looking for bodies to fill other roles at the company so check out the site at brammo.com if you're an engineer or can count beans.

[Source: Brammo]

Electric Motorcycle Readies For Launch; Brammo Adds Industry Leaders to Executive team



Ashland, Oregon, May 1, 2009 –Brammo, a start-up manufacturer of electric vehicles, set to launch the Enertia, the first motorcycle in their lineup has added three industry leaders to its executive team. These staff additions bring deep knowledge and experience in brand building, channel development, operations and electric propulsion from the transportation and technology industries.

Brammo has hired John Farris as the Director of Marketing. Farris, a passionate motorcycle enthusiast, was a Brand Marketing Manager for GM's Chevrolet Silverado, the Vice President of Commercial Development for AMA Pro Racing and a Founder of the leading motorsports marketing consultancy, Hardcard Holdings, whose clients included Toyota, Harley-Davidson, BMW, Vespa, Red Bull and may others. At Brammo, Farris will lead marketing, brand development and communications.

Adrian Stewart, who joins Brammo as the Director of Channel Development, will lead the organizations retail strategy and manage the business relationships necessary to grow the Brammo brand. Stewart brings extensive global management and leadership experience in high technology, finance and startup internet organizations including IBM, Kleinwort Benson and Dresdner Bank.

Roger Gerson joins Brammo as the Electrical Engineering Manager and will head up the electrical engineering function on the Enertia as well as future Brammo products. Gerson comes to Brammo from Vectrix Electrics where he was instrumental in launching production of the Vectrix Maxiscooter, one of the early entries to the electric vehicle market. Roger's past associations include; iRobot, Brooks Automation, Avidyne, and Safe Flight Instrument Corporation. Roger earned a BS-Engineering from Northwestern University, and an MS-Engineering from Boston University. Roger is a bicycle and motorsport enthusiast who enjoys 2-wheeling, 4-wheeling, and sledding.

"The expertise of these new team members positions Brammo for industry leadership and will help us to accomplish our goals of helping create a new transportation segment that is both environment friendly and fun," said Craig Bramscher, CEO of Brammo. "We're looking forward to the opportunities ahead for the EV market and to driving sustainable innovation with this team."

Brammo is actively hiring to further grow its team. Please see www.brammo.com for more information.

About Brammo

Brammo (www.brammo.com) is a premier specialty vehicle manufacturer developing sustainable performance products for the next generation of transportation. Through integration of digital engineering and high impact design, Brammo transforms ideas into compelling products. Located in Ashland, Oregon the company was founded in 2002 and is a privately held.