Isn't it nice when automakers can give something back to their most loyal fans? Like Volkswagen, for example, which shows up every year to its enthusiast gathering in Wörthersee, Austria with a new surprise (like the Golf GTI W12 650 concept). Well Volkswagen may have snagged Alfa Romeo's CEO, but Alfa is taking something back from Volkswagen in launching the MiTo RIAR edition.
Made to commemorate the 46th anniversary of the Registro Italiano Alfa Romeo, an international Alfa owners club with over 1,000 members, the RIAR edition MiTo takes on a decidedly sinister and low-key appearance. It's painted black, with black satin finish details instead of chrome and 17-inch anthracite-finish 8C-style rims hiding red brake calipers. Buyers can choose between black or burgundy leather, but the RIAR edition comes packed with all the options inside and out. Under the hood is a 170-hp version of the turbocharged four, and in honor of RIAR's 46th year of brand loyalty, Alfa will only offer 46 individually-numbered and personalized examples exclusively to RIAR members. This special edition proves that membership has its privileges; we wonder what they'll cook up for the club's 50th.
[Source: RIAR] PRESS RELEASE
MiTo R.I.A.R. limited edition
Alfa Romeo decided to honour RIAR's 46-year history and brand loyalty by presenting the MITO RIAR, a RIAR concept Alfa readily embraced thanks to Andrea Vecchi, a member of both the Alfa Romeo Marketing and our association. This new car, small and swift, was produced in a limited and exclusive special edition (only 46 numbered pieces, individually manufactured and fitted) for the first 46 RIAR Members who will succeed in securing one for themselves. Painted black (Nero Cattivo or Nero Etna), with matching headlight and rear-light rims, 17" forged rims, dark, identical to those sported by the 8C Competizione. Red brake calipers. 170 HP instead of 155! Full optional, black or burgundy leather interiors, spoiler above the rear window, rear bumper air dam, sporty interiors and seats, carbon look dashboard, fog lights, digitally controlled two-zone automatic air conditioning, parking sensors, EURO 5 Engine. Metal RIAR logo on the tailgate and steering wheel. Production number and Member's name engraved on a silver plate on the shift tunnel. Authenticity certificate and RIAR homologation. Our Members will benefit from special conditions: although not inexpensive, the price for these exclusive limited-edition vehicles, equipped with every optional and a generous horse power, has been fixed at € 20,000.