Up until 2008, vehicle sales in the U.S. crested 16 million units for nine straight years. Though November of this year, sales were down overall to 12.35 million vehicles – 16.3% off the same 11-month period in 2007. There's no doubt that 2008's new car sales won't be anywhere near the 16.15 million units sold in 2007, and 2009 is sure to worse.
According to the consulting firm CSM Worldwide, new car and truck sales in the States next year will total approximately 11.5 million units, down some 4.65 million sales over the high-water mark in 2007. Consumers current inability to secure a line of credit for vehicle purchases, or simply their unwillingness to spend thousands of dollars during an economic downturn, is sure to continue into the new year, and that spells disaster for the Detroit 3. CSM maintains that Motown's marketshare is like to drop to between 43 and 44 percent in 2009, down from 47.4 percent through the first 11 months of this year. And that's assuming that one of the Big Boys from Detroit doesn't go under in the interim.
[Source: Automotive News – Sub. Req.]
According to the consulting firm CSM Worldwide, new car and truck sales in the States next year will total approximately 11.5 million units, down some 4.65 million sales over the high-water mark in 2007. Consumers current inability to secure a line of credit for vehicle purchases, or simply their unwillingness to spend thousands of dollars during an economic downturn, is sure to continue into the new year, and that spells disaster for the Detroit 3. CSM maintains that Motown's marketshare is like to drop to between 43 and 44 percent in 2009, down from 47.4 percent through the first 11 months of this year. And that's assuming that one of the Big Boys from Detroit doesn't go under in the interim.
[Source: Automotive News – Sub. Req.]
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