As we move inexorably toward the electrification of cars, companies that have made a business out of tweaking engines for more power will have to make some significant changes to their business model. BRABUS is a company known as the primary third-party alternative to AMG when it comes to enhanced cars from the house of Daimler, and today has announced its first foray into electricity. The German tuner is now offering a package of changes for the very few people who have or will soon own a Tesla Roadster. For the moment at least, changes to the all-electric powertrain are verboten. That means BRABUS has focused on other things like stylistic "enhancements" and a supremely odd "space sound generator" that emits the roar of a V8, race car engine or two futuristic sounds called "Beam" and "Warp".
A set of LED running lamps mounted in the front air intake look kind of like they were ripped off an Audi. Perhaps BRABUS should have developed a new headlamp cluster that integrates the LEDs like real Audis do. Meanwhile, the underbody neon lighting looks like something from 1989 Miami and the rear wing is a questionable addition, as well. It's hard to judge the matte white paint finish in the available photos, so we'll set that aside for now. The only visual change that actually works is the new 18-inch front/ 19-inch rear wheel/tire package with Pirelli P Zero Nero tires. Given the number of Tesla Roadsters that actually exist at the moment, we probably won't see very many examples of this package on the road, which debuts later this month at the Essen Motor Show in Germany.
World Debut at the Essen Motor Show 2008
The Very First Tuned Electric Car Comes From BRABUS:
BRABUS Customization Program for the Tesla Roadster
The first tuned electric car comes from BRABUS: The first project of the future cooperation between Tesla Motors, Inc. and the new BRABUS business division Zero Emission celebrates its world debut at the 2008 Essen Motor Show. BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) presents an exclusive customization program for the Tesla Roadster, the world's first electrically powered production sports car.
The new BRABUS logo with added lightning bolt is the trademark of BRABUS Zero Emission vehicles.
To give the sports car a more exciting sound the BRABUS electronics specialists have developed a 'space sound generator.' The occupants on-board the Tesla Roadsters can choose from several simulated engine sounds including that of a typical V8 combustion engine, a racecar engine and two futuristic soundscapes named 'Beam' and 'Warp.' The volume of the sound is dependent on the momentary power output of the electric motor.
A custom-tailored BRABUS tire/wheel combination further improves handling characteristics. The two-seater is refined with weight-optimized BRABUS Monoblock S light-alloy wheels in size 7Jx18 in front and in size 8.5Jx19 in back. BRABUS technology partner Pirelli provides the corresponding P Zero Nero high-performance tires in size 215/35 ZR 18 in front and in size 255/30 ZR 19 on the rear axle. These tires were developed to deliver minimum rolling resistance.
The two-seater also receives an even more striking exterior at BRABUS. The customization measures include a special high-quality 'matte white' paintjob. To give the mid-engine sports car an even more enticing face the BRABUS designers treat the front apron to a lightweight carbon-fiber front lip and daytime running lights integrated into the front grille. Matte-white surrounds for the headlamps add interesting detail to the overall effect.
The sides of the Tesla are upgraded with BRABUS entrance lights shaped like futuristic space lights. They are activated with the keyless fob or by pulling on a door handle. BRABUS carbon-fiber air inlets add even more sporty flair. Immediately apparent in the rear are the BRABUS rear wing and the BRABUS rear diffuser, both made from light yet extremely strong carbon fiber. The round taillights are accentuated further by matte-white applications.
The BRABUS customization program for the Tesla Roadster also includes exclusive interior options. The range of products starts with scuff plates with illuminated BRABUS logo. They are integrated into the top of the rocker panels.
The company-own BRABUS upholstery shop masterfully handcrafts exquisite custom interiors for the Tesla. The designers chose a combination of especially soft yet durable BRABUS perforated lightweight leather and Alcantara. The cockpit features white seams to reflect the exterior color. The vehicle floor is also upholstered with lightweight leather for added exclusivity.
The goal of the BRABUS customization concept for the Tesla Roadster is to define a potential limited edition as well as an individual tuning program for the Tesla driver.
BRABUS 2008. Copyright free. Please send us a copy of the published article.
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