Ford CEO wants to bring Ka to U.S.

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While his priority is to launch the Ford Fiesta in North America in 2010, the CEO of Ford told Automotive News that the Europe-only Ford Ka microcar might also be available in the United States. Alan Mulally said that an array of subcompact and Focus-sized cars will follow the Fiesta, and then the redesigned Ka (itself smaller than the Fiesta) may find itself on our shores. Mulally reiterated Ford's commitment to a small-car strategy, but admitted the company must find a way to achieve a decent profit margin on the inexpensive vehicles. The task is especially daunting when one considers the $8,000 to $10,000-plus margins the automaker banks on SUVs and big pickups.

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[Source: Automotive News, subs. req'd]

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