The European Petroleum Industry and the European Commission have launched
a new website offering efficient driving tips. Their aim is to help motorists reduce fuel consumption and "contribute to cleaner and safer life-styles." Although we all should know everything on the list by now (we get a new 10-list every month, it seems), the Europeans at least introduce them with nice flash animations. More than 40 oil companies participated in the initative; 17 are members of Europia, the European Petroleum Industry Association, and there are 25 others. The campaign was simultaneously released in 29 European countries and 24 languages.