Hammond's presence might help broaden the appeal beyond just racing fans, as would guest appearances by Jeremy Clarkson and James May, Hammond's cohorts on Top Gear. Letting Clarkson and May prowl the paddock could offer priceless moments of color commentary that would set YouTube alight. The BBC also plans to update the look, feel and pace of its coverage, and fans will be able to get at the presentation more easily with races going out across broadband digital outlets in addition to the standard radio and television. Thanks for the tip, Eric!
[Source: Times Online, Photo by Getty Images/Getty]